First Aids Kit

Agency Network: 
December 2018
World AIDS Day: First Aids Kit
World AIDS Day Print Ad - First Aids Kit


Science evolves and so does people’s perception of HIV and HIV positive people. Still, it is necessary to always remember the basics. Through a minimal design and copy, we wanted our concept to have a sense of urgency to generate condom awareness.

Print advertisement created by Ogilvy, Greece for World AIDS Day, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Greece
Creative Director: George Pytharoulis
Art Director: Michalis Demelis
Copywriter: Zoi Korovesi
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SkipIn5's picture

Rookie ad for a rookie mistake.

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