Eye

Campaign
Agency Network: 
Published/Aired: 
October 2008
Worksafe:  Eye

Description

Print advertisement created by Grey, Australia for Worksafe, within the category: Public Interest, NGO.

Caption

It doesn't hurt to speak up.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Nigel Dawson
Photographer: Hugh Peachey
Prosthetics and Effects: Nic Dorning
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Highest Rated

desailly's picture

Yeah. It seems completely pointless to run a campaign on the dangers of workplace accidents while showing the effects of workplace accidents. Which sensible person thought this up? Damn you! Damn you for not thinking of a solution involving plasticine bunnies or horses surfing! Damn you to hell!

desailly
Activity Score 470
Copywriter
desailly's picture

Yeah. It seems completely pointless to run a campaign on the dangers of workplace accidents while showing the effects of workplace accidents. Which sensible person thought this up? Damn you! Damn you for not thinking of a solution involving plasticine bunnies or horses surfing! Damn you to hell!

desailly
Activity Score 470
Copywriter
whitespace's picture

You are missing the mark slightly... the idea isn't just in the visual, it's in the headline. The line explains how this happened, and the tagline tells you the solution.

The message isn't just "be careful or you'll end up like this".

You may not like it, but you're not a blue collar worker on minimum wage under a strict foreman. This ad speaks to the target audience, and effectively so. This is responsible advertising.

whitespace
Activity Score 1953
Creative Director
Balboa's picture

Adrian!!
Adrian!

Balboa
Guest commenter's picture

is it photoshop?

Guest commenter
snolet's picture

Prosthetics and Effects: Nic Dorning.

snolet
Activity Score 102
Art Director at Propage
luispiter's picture
luispiter
Activity Score 2756
comunication
excuse me's picture

It's part of a whole campaign.. the TV and radio ones are really good.

excuse me
Andy-B's picture

Not as good as the other two. but it's OK

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
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