Arm

Campaign
Agency Network: 
Published/Aired: 
October 2008
Worksafe:  Arm

Description

Print advertisement created by Grey, Australia for Worksafe, within the category: Public Interest, NGO.

Caption

It doesn't hurt to speak up.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Nigel Dawson
Photographer: Hugh Peachey
Prosthetics and Effects: Nic Dorning
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Highest Rated

Swiss's picture

Effective is the word!

Swiss
Activity Score 39

stay hapy folks!
:)

Shady Zoser's picture

very nice concept.. but disgusting.

Shady Zoser
singye's picture

these are really powerful, grabbed me in a sec, gets the message across. I like it

singye
Activity Score 180
Mountbatten
miko1aj's picture

great campaign.

miko1aj
Activity Score 3082
luispiter's picture

http://mimundoenotromundo.blogspot.com/

mmm i choose other add... i dont like .... is nasty

luispiter
Activity Score 2756
comunication
Guest commenter's picture

Those are really bad, makes you want to look away!
This is no creative idea to show mutilated people!

Guest commenter
Guest commenter's picture

You guys are unbelievable! you should be ashamed...
How can you comment like that?

Guest commenter
whitespace's picture

Sure. Shame us while you hide behind anonymity.

whitespace
Activity Score 1953
Creative Director
Andy-B's picture

Grow up whitespace

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
whitespace's picture

Hey if you're going to try and insult someone at least make a proper effort.

whitespace
Activity Score 1953
Creative Director
BOOBJOB LOOBCANNON's picture

These aren't very exciting concepts, but on the other hand they do the exactly the job they are required to.

This is advertising so the commenters here who don't dig this are too far up their own arses.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Swiss's picture

Effective is the word!

Swiss
Activity Score 39

stay hapy folks!
:)

blacksmurf's picture

disgusting is the word.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Guest commenter's picture

Done before for WorkCover by Mark Collis at Cacious Clay.

Guest commenter
Guest commenter's picture

I don't think that these ads were meant to get 'nice' points. I bet a few people were more careful at work after they saw these.
Disgusting - maybe - but then it is light compared to loosing your arm or your life. They did an effective job.

Guest commenter
alausa's picture

Effective.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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