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Guest's picture

she looks like a bank robber or a commando soldier

Guest
middle eastern's picture

the most stereotipic add i ever saw. it immidietly shows the creative has no clue about the middle east.

middle eastern
B-Luv's picture

Well, they are from Saudi Arabia.

B-Luv
Activity Score 26
Photographer at Inhouse, photo and print |

-=Im the sum of my influences=-

bubblestheclownfish's picture

HAHAHAAAAAAAAAAA! BURN! Nice catch!

bubblestheclownfish
Activity Score 606
Creative Director
justpassingby's picture

ad is written with one d you baffoon.

ps i like this ad

justpassingby
Activity Score 1368
Other
Guest's picture

buffoon is written with a "u" you buffoon.

ps first thought ad

Guest
justpassingby's picture
justpassingby
Activity Score 1368
Other
ccsman04's picture

Thats because simpletons like you dont seem to realize that the Rabs treat their "women" like dirty dogs. SO maybe YOU have "no clue" about the middle east. And this ad sucks because its from Saudi Arabia and because it sucks.

ccsman04
Activity Score 165
minx0r's picture

Says the educated, talented and sophisticated Westerner who has experienced more than 3 days in an Arabic country, immersing in its culture, traditions and religious beliefs?

John, its people like you that show up the West for the idiots that it breeds. Not to break into politics, but FUdge CaKe ME, we are 'smart' enough to defend our 'rights' and send troops to fight 'simpletons' and still fail to achieve jack! Its not because our military policies / strategy is wrong - its because we think we are superior and its our way or the high way. Little do we realise we need to understand 'THEM' to become better 'US'.

---

minx0r
Activity Score 62
Egypt |

Drink my tears from a spoon and feel the river of emotion.

www.minxor.blogspot.com

Spanky's picture

mildly funny.

Spanky
Activity Score 4895
Other
Lolita's picture

The headcover (burqa) looks like a sock. The texture of the actual cloth is light, sort of like silk. Regardless of where it came from - although I personally think it should've been spot on coming from Saudi and specifically Riyadh - the burqa is just treated very badl from an art direction point of view.

Lolita
Spanky's picture

the different cloth is the point. it's made out of ski mask cloth for warmth.

Spanky
Activity Score 4895
Other
D3LL's picture

I agree, the actual burka fabric is ligth, thoug i imagine it is a winter burka or an air/conditioning bruka, you know, just keeping the traditions thougth the climate :S

D3LL
REJ's picture

I think it's very 'first thought' - Partnership usually create better ads than this. Perhaps the ad was only created to be entered into international award shows (reference the print ad for reading & illiteracy in the Middle East)

And as for you ccsman04, you disgust me. "the Rabs"???? Are you serious? "And this ad sucks because its from Saudi Arabia and because it sucks." You have got to be sh*tting me! Have you ever been to the Middle East? In fact, have you ever left your hick town in Alabama?? You make me sick. And the scary thing is that a simpled-minded zygote such as yourself works in the ad industry. Open your mind a little. Maybe you'd even learn how to find Riyadh on a world map.

REJ
saint-au's picture

a fucking men.

but there are zygotes on both sides though..

http://www.saint-agency.com

saint-au
Activity Score 58
cortescreativo's picture

she shouldnt have make up

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

minx0r's picture

umm why not?

---

minx0r
Activity Score 62
Egypt |

Drink my tears from a spoon and feel the river of emotion.

www.minxor.blogspot.com

middle eastern girl's picture

i think the art director does know nothing about saudi arabia or the culture in the middle east,& i totaly agree that this is the most stereotypic Ad i ever saw, if the veiled women are the target audience, i guarantee that he delivered the wrong message...

middle eastern girl
Renan's picture

nice ad, i like it!

Renan
Activity Score 64
picktokyo's picture

HahahahaHAHAHAhahahahHHAhahahHAHhahAHhAhahaha...

picktokyo
Activity Score 1404
Copywriter at JWT
amer's picture

Air-conditioners & Wool.. why wool?? not logic in this ad

amer
lucie's picture

bet3a22id

lucie
DA_COPY's picture

This is a good idea, but the execution could be much better.

DA_COPY
admalik's picture

That woman should have her eyes covered. Her looks are too arousing and it makes this picture impure.

admalik
Guest's picture

its so sad that most of them r not getting the idea...

Guest
Stigset's picture

I don't even understand how people can't get this. The idea is simple and nice. I'm not from the middle east so i don't know how it would be perceived there, but for me it's quite straight to the point.
The master commentaries must come from Lolita and Amer (not to talk about the wonderfully extremists points of view of ccsman04 and admalik) you really are funny (in a sad way)...

Stigset
Activity Score 1454
Art Director
Guest's picture

this ad came from a person who doesn;t know anything any tiny insight about the middle east.
Justus go back to ur country, u might do better ads.

Guest
Guest's picture

this ad came from a person who doesn;t know anything any tiny insight about the middle east.
Justus go back to ur country, u might do better ads.

Guest
salinas's picture

Final art? mmmmmmm

salinas
minx0r's picture

If you need to wear a woolen head scarf in Saudi Arabia because of your AC... there must be something seriously wrong with the AC :p

Typically however, Ad agencies in the ME churn out work and are not briefed properly by clients. Especially in Egypt, clients think they are the customer and even more worrying is the fact that they try and push their 'creative' ideas to the extent that on many occasion I have seen good / excellent work binned for 'client direction' directions.

Of course it is also important to note that clients approve final work to be printed. As much as the agency is at fault, the clients are more so as they are the ones who stick to agencies / have a choice of who they work with and ultimately have the final say!

Terrible.

---

minx0r
Activity Score 62
Egypt |

Drink my tears from a spoon and feel the river of emotion.

www.minxor.blogspot.com

Osama Nofal's picture

not at all, you have no idea

...
http://brandingbook.blogspot.com/

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

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