Wooden door

Published/Aired: 
June 2007
 Wooden door
 Wooden door

Description

Advertising Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Supon Khaotong, Kittinan Sawasdee
Copywriters: Anchalee Srinuanwong, Ekapol Srisuntornpinit
Art Directors: Guthan Suthiphongchai, Weerawat Weerawatanakorn
Photographer: Anuchai Secharunputong/Nok
Account Supervisor: Suveeraya Ansavananda
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ChuckNorris's picture

Exact same idea as the Clima bycicle lock campaign. (from Bangkok too, but leo burnett)

Have no idea how they both got a Gold.

ChuckNorris
Activity Score 834
Creative Director
miko1aj's picture

This one got a bronze Chuck.

miko1aj
Activity Score 3082
LAZ's picture

product demonstration, and metal at cannes, but please. gimme some spice! i personally find it boring and oldfashioned.

Am i alone on this one?

LAZ
Activity Score 288
Art Director
futura's picture

Both got awarded? No wonder that everybody tries to beat the other one with the same concept. How far can they take this concept?

futura
Activity Score 148
Other
Spanky's picture

i like it. but that's a little sketchy if identical campaigns came out of the same city.

Spanky
Activity Score 4895
Other
bright rhino's picture

Funny, I did this exact same ad 2 years ago for a pitch for Schlage Locks. My execution actually annihilated this one in art direction. Unfortunately my work was held back and was never presented in the pitch.

bright rhino
Activity Score 118
Art Director
miko1aj's picture

Actually, there' more funny coincidence. On the shortlist there was a campaign which was EXACTLY the same and about the same. I don't personally believe that someone was stealing because sending it to the contest like this one is equal with anathema.

See:

  • www.reklamufka.pl/index.php?option=com_zoom&Itemid=41&page=view&catid=...
  • miko1aj
    Activity Score 3082
    Spanky's picture

    works much better here. the bike lock is forced.

    Spanky
    Activity Score 4895
    Other
    miko1aj's picture

    I don't think so dear Spanky. Bike lock is more elegant and not so obvious. It's done that way that at first glance You do realize that's something wrong with this picture and suddenly when You get the idea it's classical smile in mind. The door campaign is much more in the face.

    miko1aj
    Activity Score 3082
    Spanky's picture

    at first glance you don't realize the door is made out of bricks? better get your eyes checked.

    Spanky
    Activity Score 4895
    Other
    miko1aj's picture

    haha. I was talking about bike-lock campaign (more subtle let's say) contradicting it to these two.
    In other way i was sayin' that door campaign (nevermind which) is not so gentle and more at first glance.
    When it comes to the comparison of these two door campiagns i prefer bangkok one. It's far way better executed.

    miko1aj
    Activity Score 3082
    Spanky's picture

    a) they're both bangkok.
    b) i don't think either one is particularly subtle.
    c) i don't think either one is that well executed. the photography could have been much better on both.

    that said, it's a good idea. but considering they came from the same city, it's a little suspicious that one may have copied the other.

    Spanky
    Activity Score 4895
    Other
    miko1aj's picture

    a) Saying BOTH i meant door campaigns from Bangkok (seen above) and from poland (seen in link). I have feeling that You didn't seen this polish and that's what all misunderstanding comes from.
    b) i respect Your opinion. I heve different :)
    c) as above

    i don't believe in copying and sending for contest for the whole world to discover that. This feeling of mine is strengthened by the fact that polish Saatchi send EXACTLY the same campaign for door-locks as bangkok agency. I personally do not believe that people are so naive to steal ideas and then immediately show this to the whole advertise world.

    Stay well

    miko1aj
    Activity Score 3082
    Virus's picture

    This is so much clearer than the bike's lock campaing. Liek it.

    Virus
    Activity Score 14
    Art Director
    bright rhino's picture

    By the way, you guys are all sexy.

    bright rhino
    Activity Score 118
    Art Director
    jorge21's picture

    una idea igualita acaba de ganar cannes!!!!!!!

    jorge21
    Activity Score 307
    Copywriter |

    Jorge Bryson

    Rog's picture

    Like.

    Rog
    Activity Score 6080
    Copywriter |

    >>>> That's not an ad. THIS is an ad.

    G Saks's picture

    i like it.

    G Saks
    Activity Score 39
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