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Published/Aired: 
June 2011
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Wonderbra:  Straw
Wonderbra Print Ad -  Straw

Description

Print advertisement created by DMJX, Denmark for Wonderbra, within the category: Fashion.

Advertising School: DMJX Creative Communication, Copenhagen, Denmark
Art Director: Mikkel Otterstrøm
Illustrator: Mikkel Otterstrøm
Photographer: Niels Kristian von Bitsch
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kleenex's picture

Are they 10000000% nuts!?!?!?!?!

A simply horrible ad that simply fails to sell the product.

kleenex
Activity Score 58797
Web Designer/Developer
NataliaLima's picture

Not sure I get it.
Small cup? Misleading small cup? 2 girls 1 cup?

NataliaLima
Activity Score 1380
Social Skull's picture

big tits, longer straw.

Social Skull
Activity Score 2
Creative Director at Social Skull
atb2005's picture

+1

atb2005
Activity Score 13557
ace85le's picture

+2

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

nautylus's picture

Good one :)

My only question: I'm sure any jury in the world will get it. But, being so much indirect, will the T.A get it?

nautylus
Activity Score 77
Creative Director at Y&R | Jeddah
mltn's picture

so funny

mltn
Activity Score 69
Graphic Designer at Publicis WW
thedesignaddict's picture

Meh.

thedesignaddict
Activity Score 5403
Art Director at Freelance
The JACK's picture

I can't get it!!!!!!!!!!!!!!!!!!!!!!

The JACK
Activity Score 438
Marketing Manager
chamindarathnayake's picture

max............... max.................... love it.........

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

AdBuzzer's picture

Not good enough to be ever used by Wonderbra

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

ofband's picture

Really don't get it :o can we have the explication of this ad plz

ofband
Activity Score 83
Graphic Designer |

You can do it !

vidya.shankaran's picture

Awesome.. indirect but love it,,,,,,

vidya.shankaran
Activity Score 724
MidasTouch's picture

Lol. Funny :)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

john ler's picture

Thumbs up Mikkel ! Very subtle and clever idea, could have made it more appealing, but makes perfect sense.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Nike Diesel's picture

Seen this concept done a couple of times before.
Nothing new nothing special.
http://www.woweffect.be/wp-content/uploads/2008/07/2440936017_7d063874...

Nike Diesel
Activity Score 13718
Art Director
Glut's picture

so school!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
second_creator's picture

it LITERALLY "sucks"

second_creator
Activity Score 754
Copywriter |

copywriter

sdobry's picture

the cup had to be MUCH higher. now it seems that Wonderbra has launched the bra for chins.

sdobry
Activity Score 109
Art Director
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