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November 2011
Wonderbra:  Magnet
Wonderbra Print Ad -  Magnet


It is a proven fact that a Wonderbra bra is to males as a magnet is to iron. So, the print ad “Magnet” focuses on the Wonderbra logo’s special magnetic field. When taking a closer look, the reader understands that the iron fillings are actually male names. No two names are alike in this extraordinary magnetic field, and in all, more than 3.500 names have been used.

Print advertisement created by XL, Greece for Wonderbra, within the category: Fashion.

Advertising Agency: XL, Athens, Greece
Creative Director: Michalis Lagos
Art Director: Thodoris Korkontzelos
Copywriter: George Gabriel
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adgoodie's picture

Terrible. I guess we now know why Greece is bankrupt.

Activity Score 198
Ron Burgundy's picture

ha! burrrrrrn

Ron Burgundy
Activity Score 1626
Art Director at Southern California
morse's picture

Don't really like it. It's not sexy. It looks like a lot of stalkers.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture

Conceptually bad and unattractive to look at.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
dominantic14's picture
Activity Score 63
Art Director
hoozn's picture

1st one: iirc there was a similar campaign for... uhm... a tv-station that would introduce shorter ad breaks inbetween films? Different concept, i know, but that was the first thing i thought about. Also, im not sure if the Wonderbra logo is distinctive enough for that approach. Other than that: nice and clean.
2nd one: Not sure about it. Maybe too many safety pins, but it looks like not only her breasts got bigger (which wouldnt even be the case since wonderbra sells pus-up bras which work with nokage thats already there)

Activity Score 355
Vienna |

who cares? ima play some tunes instead

jponino's picture

i'm sorry dominantic14 but either this campaign or yours are simply bad

Activity Score 601
Copywriter at ISCOM, copywriter and art director
dominantic14's picture

for sure, just a silly student posters! but i believe that you, jponino, have a great works for this brand and you just don't wanna show it for us;)

Activity Score 63
Art Director
NicoCiego's picture

you're concepts are fine, don't worry.

Activity Score 1031
Art Director at Quezon City Philippines
Andrej's picture

Yeah they're pretty decent, especially the second one.

Activity Score 656
jponino's picture

well first of all, i'll never do the mistake to choose a client like wonderbra or viagra in my portfolio ! everything has been done and is better than any of the idea we could have, so no i don't have anything to present to you for this client ;)
secondly, do you really think you got the best of wonderbra with what you've done? come on ! tell me that you've been engage in a big agency with that ! :)

Activity Score 601
Copywriter at ISCOM, copywriter and art director
dominantic14's picture

i didnt said that my conctpts are best, but i'm trying to find a new ways, and i cant understand you, if you are a creative, for you it should be interesting to find somethig new & fresh. And if you cant imagine, so this is one & only mistake.
Think more & be happy!

Activity Score 63
Art Director
Baelin's picture

Too much read in required and the execution is too one dimensional. Might work better if the iron filings formed the shape of a Wonderbra so there's some viewer payoff at least.

Activity Score 273
iambusy's picture

Not wonderbra ad u wud like to see

liked the back of mr domi... but not well executed...weak art..

Activity Score 2219
Copywriter |


Takmelius's picture

Too cerebral and unsexy. You were thinking with the wrong head Michalis!

Activity Score 205
Creative Director
Dharmesh aka danny's picture

Good attempt for a product like lingerie. At least, it is different.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

umitaydin's picture

I saw before much better works from wonderbra. It looks carelessly job.

Activity Score 19
Art Director at Ankara University
stickynotes's picture

it starts bad: you had to explain a print ad in 2 paragraphes..

Activity Score 1094
Zane's picture

I'm not so sure I get it?

Activity Score 110
Copywriter at Madrid
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