Advertisement

Friends

Agency Network: 
Published/Aired: 
April 2009
Wonderbra:  Friends
Wonderbra Print Ad -  Friends

Description

Print advertisement created by Publicis, France for Wonderbra, within the category: Fashion.

Advertising Agency: Publicis Conseil, France
Executive Creative Chairman: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Matthieu Vinciguerra
Account Team: Gaëlle Morvan, Manuella Perche
Photographer: Reza Behnam
Media: Outdoor and Press
Log in to post comments
Prof's picture

oh come on...

that sucks big time...

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

really? why?

Guest
federo's picture

JAJAJAJAJAJAJJAAJJAJAJ

didn´t like it but:

JAJAJAJAJAJAJAJAJAJAJAJ

federo
Activity Score 781
advertising agency
Ad_Man's picture

had that same feeling on me.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

brilliant!!!

Guest
Guest's picture

yes it is!

Guest
Guest's picture

looks like student work. not nearly on par with past wonderbra work.

Guest
Guest's picture

sounds like a student reflection...

Guest
Guest's picture

well this student's work just won a lion in print, so shut the f up you bunch of losers, you don't have a clue about advertising anyway!!!!

Guest
Guest's picture

what? a lion bar from the tutor! rubbish, low key for wonderbra. a one off, and not a great one. where has lateral thinking vanished to. really, are people just desperate to go home after the 8 hours? you shud be doing longer hours.

Guest
Guest's picture

nice

Guest
Guest's picture

just boring.

Guest
Guest's picture

just a boring comment. thanxs anyway

Guest
Guest's picture

Oops. It looks like your strategy is showing.

Guest
Guest's picture

So you're selling an adult product while referencing a social networking site's iconography. A site that statistics tell us is predominantly used by prepubescent teen girls. Girls that are years away from actually buying the product. I wish you the best of luck in your new job.

Guest
Guest's picture

Predominantly used by teen girls??? This ad refers to facebook and if you would read the correct statistics you would know that the biggest group are adults around 30. And why do you think teen girls are years away from buying a wonderbra? I am a woman and i have a sister in her puperty and she is buying it to make her breasts look bigger. So good luck with women you ignorant advertiser.

Guest
Guest's picture

Relax... Entertain yourself a bit..

Guest
Guest's picture

a wonderbra ad with no tits in it is like masturbating into a condom...what's the fkng point?

Guest
Guest's picture

I like it. Made me laugh.

Guest
ginu's picture

i dint get it. :((((( someone plz explain.

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

Now that she's got a new wonderbra lots of guys added her on facebook. This is it.

Guest
Guest's picture

YOU SHOULD THOSE WHO THROW "STUDENT WORK" all over the place!
i think this is a good ad...

Guest
Guest's picture

for this ad: You have 918 915 fiend request.

Guest
Domino's picture

Ginu: She looks so sexy because she's wearing a wonderbra, that presumably everyone (guys) want to be her friend, hence the huge amount of facebook friend requests.
Maybe if it wasn't such a high number it would be more believable...
Not my ad.

Domino
Activity Score 42
Art Director
AmigoInvisible's picture

I actually really like this. I am sure that it is going to get a chuckle out of those who stumble
upon this ad.

To me, I interpret this ad not only in the sense that obviously guys want to befriend a hot girl,
but you know how sometimes you can't really look into anyone's profile unless you're their friend...?

Yes, this ad speaks to the inner Facebook creep in me. And I like it.

AmigoInvisible
Activity Score 195
just write's picture

This creative is no where near to othet wonderbra creatives...

just write
Activity Score 651
Copywriter at Banyantree communications
palls's picture

its not unbelievable and unattainable
not that cool

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

everartz's picture

i dont know, but the tits are not the best part of a lady's body!
at least this campaign is dropped for me!

everartz
Activity Score 7613
Art Director |

| everartz |

michelangelo_of_ad's picture

lame

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

Guest's picture

no. student work could be better i guess... ;)

Guest
Brainsugar's picture

@everartz
Tits are still a very very very very very good part of the body.

Brainsugar
Activity Score 1631
Copywriter
Senhora Kolossa's picture

you've won the wtf-award 2009 in the category "wonderbra ads without any boobs"

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

It´s sooo fucking simple that it´s kinda good again. Kinda.

Guest
Guest's picture

simply brilliant.

Guest
Guest's picture

I think its very good one : clever and funny

Guest
Mr. Envious's picture

Be careful girls, your friends are just interested about your breasts.

Mr. Envious
Activity Score 20
Guest's picture

brilliant!!!!!1 VERY NICE CONCEPT

Guest
el_rasta's picture

nice concept....... brilliant.

el_rasta
Activity Score 17
art director |

JAH MAN

Guest's picture

so girls that use wonder bra give out their name or email or contact details to that many people.. hmmm
unless all those people saw her in one of her friends profile - in which case, she is revealing her wonderbra amped breasts as her profile pic..

too many questions - maybe im being too critical.

its mediocre at breast, i mean best.

Guest
Guest's picture

simple, efficace, amusant, pas cher à réaliser, de la bonne pub quoi. bravo les gars!

Guest
second_creator's picture

okay

second_creator
Activity Score 754
Copywriter |

copywriter

Guest's picture

it's a good idea, and a very very surprisingly lousy attitude of someone who is desperately defending this work from critics here, and who doesnt even have the balls to reveal their identity. congratulations on your lion.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement