May 2009
Women's Refuge:  Steps 4
Women's Refuge Print Ad -  Steps 4



The path to domestic violence happens one step at a time.

Advertising Agency: HooperNagel, Auckland, New Zealand
Art Director: Jonathan Horner
Copywriter: Jonathan Horner
Typographer: Ben Fraser, Geoff Francis
Photographer: Jeremy Blincoe
Retoucher: Jeremy Blincoe, Brent Backhouse
Model makers: Jonathan Horner, Brent Backhouse
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john ler's picture

clever insight, great copywriting and nice art direction... way to go guys !

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
_yan_'s picture

A bit forced although I like the concept.

Activity Score 162
Guest's picture

I don't get it???? What dots am i supposed to connect???

Guest's picture

Nice art direction. Next time i suggest that you might add an idea.

bathsheba's picture

1:14 - If I had a dollar for every time I heard that unsubstantiated claim...

Activity Score 218
Creative Director at Leo Burnett
Guest's picture

very good copy from the linguist point of view. but the background is too messy it's hard to read the words. Does it have to be so fancy to bring the message across?

ruSh.Me's picture

Oh!! Amazingly appealing! But then I am a word's person.. Not many might get the idea.

Activity Score 107
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