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rocketman's picture

wow, love the concept, photo, artwork...

rocketman
Activity Score 385
Creative Director at jwt / glue
Punch's picture

BUENISIMO!

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

mikelite's picture

yeah, not the best retouching.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Rog's picture

Jesus, the Spanish can be intense!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

supersupergirl's picture

but are'nt they showing human babies??????

supersupergirl
Activity Score 294
Copywriter at JWT
rocketman's picture

yes, and even when the words ¨young animals¨may sound shocking, that's exactly what human babies are.
however, the word used in spanish is "crias" which can perfectly apply for human or animal babies.

rocketman
Activity Score 385
Creative Director at jwt / glue
Davosk's picture

This is stupid, we don't kill human babies for leather, this makes no sense. Why not show dead young animals. 120 young animal hides for one leather coat? I don't believe that at all.

Davosk
Activity Score 4813
Art Director
goozano's picture

Se supone que la publicidad no sea lineal, en la mayoria de los casos esta hecha para obligarte a usar la imaginacion.

goozano
Activity Score 58
Copywriter
Salet's picture

I don't know that the guy above my said, but hopefully it something like "Are you F-ing kidding? Get a clue."

Salet
Activity Score 288
Copywriter
muxa's picture

Hey Davosk, get out of middle age.

Excelent work, and "crias" perfectly fits in the message.

Well done!

muxa
Activity Score 602
Copywriter
speakeasy's picture

GROTESQUE!too strong a visual .

speakeasy
Activity Score 59
adagency
muxa's picture

Hey indian, maybe the visual could be better and shock you more using cows instead of babies?

muxa
Activity Score 602
Copywriter
Rog's picture

Hey muxa, noticing a trend here?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

De Qasim's picture

This is Shit

De Qasim
Activity Score 61
Graphic Designer
supersupergirl's picture

then i think it works in Spanish. And what was with that cow comment???

supersupergirl
Activity Score 294
Copywriter at JWT
nitin456's picture

i agree 1 leather coat = 120 animals. but why human babies use in visual

nitin456
Activity Score 133
Art Director at Advertising Agency
Nthngmn's picture

nice shot/execution even though I can't read the label at a blown up size.

Other than that, the concept is absolute tripe.

Nthngmn
Activity Score 626
Art Director
easy tiger's picture

wrong

easy tiger
Activity Score 68
Better then yours ! |

eaaaaaaasy

Roberleiton's picture

No esta bien realizado

Roberleiton
Activity Score 12
Graphic Designer
ricards's picture

me gusta todo..

ricards
Activity Score 6
Graphic Designer
M_ad_man's picture

Human babies to personify the animal origins of the leather and enhance the shock value. That's a bit lost in translation if "crias" does have the double meaning going on. Works for me...

M_ad_man
Activity Score 28
m5 Marketing Communications |

shall we twist... or shout?

sold's picture

if the model was a real animal... errr, a lamb, could be better...

sold
Activity Score 3379
Copywriter
rocketman's picture

i think this is exactly the kind of reaction these creatives were aiming for, and they got it.
we're too used to seeing dead animals on a fur coat, it's commonplace, but when we see dead humans we feel all the violence behind it and get uncomfortable.

rocketman
Activity Score 385
Creative Director at jwt / glue
nera's picture

powerful

nera
Activity Score 4
Other
Checho's picture

Done with hands a couple of years ago and the retouch needs to be improved.

Checho
Activity Score 311
Munchurian's picture

An imitation of Phillip Toledano's work?

See it here...
http://www.thefstopmag.com/?p=100

Munchurian
Activity Score 4
Art Director
rachelwriter's picture

Human babies are not the same as baby animals. Humans have a soul. There should be no comparison here. I think it's tasteless shock value.

rachelwriter
Activity Score 2
Copywriter
wednesday's picture

horror shoes:)))

wednesday
Activity Score 10
college |

wednesday

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