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Ravages's picture

Ok, What?

Ravages
Activity Score 842
Jean_BR's picture

You dont smoke cigarettes, cigarattes smoke you

Jean_BR
Activity Score 48

// Advertising is beautiful

vinaywins's picture

Can neone translate the copy???????

vinaywins
Activity Score 138
Copywriter |

Vinaywins

Lucasaguiar's picture

"You don´t smoke cigarettes, cigarettes smoke you."

Lucasaguiar
fersvax's picture

"OK, now let's make an ad with naked people!!!"

fersvax
Activity Score 1239
Creative Director |

FER.

Anima's picture

I think it's supposed to be a jab at how the public once viewed smoking as cool, attractive or sexy without being aware of what it did to the body.

Anima
Activity Score 59
None
dannyvall's picture

to be from brazil, is a really very bad art direction, saddly, coult be better, overwise is a good idea,

dannyvall
Activity Score 78
Creative Director
Ad Bruce's picture

I don´t like it. This title was on a student portfolio two years ago, with a different art direction. Too bad.

Ad Bruce
nycCreative's picture

idea is there, but i agree with dannyvall, if this is from brasil, the art direction should be kick-ass...very disappointing...

nycCreative
Activity Score 98
Art Director at freelance
lamz's picture

;-\ like the line.. not sure of art

lamz
Activity Score 208
crrrrrup's picture

she's nude and she seems to be hot as an erupting volcano.
it's great since i have a volcano fetish, but i don't like girls doing the adolf.

crrrrrup
tjb1970's picture

terrible

tjb1970
Activity Score 492
Creative Director
Pombooie's picture

For all you creative cripples out there, the image is of a smoldering cigerette end.
I like it.!

Pombooie
Activity Score 407
crrrrrup's picture

ah, hehe, sorry but you're wrong.
it's referring to the famous brazilian proverb, "beware of girls who are as hot as erupting volcano, you might burn your ninho". a loose translation, my portuguese isn't that good, my english neither.
the proverb means that girls are nice and everything but you have to be careful as soon as they're doing the adolf, you might burn your fingers on their hot hips.
you're welcome my friend, don't be ashamed, it even happened to me once that i misinterpreted an ad, I think it was an ad for abrasive sludge or something.

crrrrrup
PaulyG_fill in the blank's picture

I'm afraid that it's you who is wrong. Your interpretation makes no sense. That proverb doesn't relate to this ad at all. sorry.

It doesn't affect me that this girl smokes. She's the one smoking, she's the one that's going to be burned up. The message is directed at the smoker herself - she's not smoking the cigarette, the cigarette is smoking her. I'm not sure how you came to the conclusion you did.

PaulyG_fill in ...
Activity Score 1148
Copywriter
BOOBJOB LOOBCANNON's picture

Not the best communication. However good it looks is irrelevant and subjective, if the concept is weak, as is the case here then it counts for shit!

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Zezao's picture

Why is she worried in covering her tits?? She has a huge burning hole to worry about!!

Zezao
marko vuorensola's picture
marko vuorensola
Activity Score 7
Creative Director |

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