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dew drops's picture

like it

dew drops
Activity Score 90
Copywriter
rk's picture

Bad cutting-pesting.

rk
W_Silveira's picture

you're the bad pest

W_Silveira
saidukaringa's picture

"Makes you forget how to fear the dark."
for this copy a much better artwork and visualization is possible.
only thing the broom in the hand of skeleton is good creative idea.
still to improve

Saidu Karinga
The Idiot

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

niloy.123's picture

looks cool...

niloy.123
Activity Score 2
Art Director |

cheers,
niloy

Shalmili's picture

Don't like......

Shalmili
Shalmili's picture

Don't like......

Shalmili
getconnected2001's picture

:(

getconnected2001
Activity Score 987
Art Director at New Delhi
getconnected2001's picture

Not impressive!

getconnected2001
Activity Score 987
Art Director at New Delhi
tirtho's picture

hell... bates etc., is going more bolloks/day. WHATTA' SHITE!!

tirtho
Shona's picture

huh? way too much (or too little) thought here.

Shona
BOOBJOB LOOBCANNON's picture

Agree with Shona, the idea is either lacking or overcomplicated, either way its not communicating anything to me, and it doesn't tell me what Usha Inverters are. Lights?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

instinctive traveller's picture

everyone who has lived in power (electricity) starved places know what an inverter is. it speaks to the target. if you didn't get it, your obviously not the target. simple isn't it?

instinctive tra...
Activity Score 149
Copywriter
BOOBJOB LOOBCANNON's picture

Indeed you are simple.

Whether I am the target or not, it should be clear what they are. Saying, if you don't get it, you're obviously not the target market is just a lazy excuse for a shit ad.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Nthngmn's picture

And the award for worst retouching/"direction" from an art director goes to this ad. Congratulations, enjoy the buffet.

Nthngmn
Activity Score 626
Art Director
drew peacock's picture

Makes you forget how to use photoshop

drew peacock
elmikel's picture

not much to see here. Art direction is a bit lame and I'm really not sure what they are trying to tell me. If the skeleton on the pic should mean "dark", than it's quite lame because it suggests it is "The Death" and that is completely another story...or is there something I'm missing?

elmikel
Activity Score 1147
Illustrator
mapliopl's picture

And the award for worst retouching/"direction" from an art director goes to this ad. Congratulations, enjoy the buffet. (2)

You know what's funny? I had a few ads a million times better than these that never got featured here, I wonder why...

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
Romer B.'s picture

Horrible!!! Poor finalization. Very sorry for this ad.

Romer B.
bknowlden's picture

This retouching is horrible...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Alessandro Boggiano's picture

@ bknowlden:

yes, and there is another mistake. The skull is part of a scientific skeleton, sectioned on the top to see inside.
I doubt that the death has a skull like that!

: )))

Alessandro Boggiano
Activity Score 107
Art Director at University: Political science |

Alessandro

drizae's picture

No idea what the product is, have forgotten the brand name by the time I reached the comments box! The idea isn't clear enough, I have to assume that the product is lights? But then the execution makes no sense to me now.

drizae
Activity Score 503
Copywriter |

Fail Harder.

Guest star's picture

the dark? isn't this mr grim reaper? is death (with a capital d) synonymous with the dark in india?
agree that the retouching is horrible. can't believe how bad it is.
by the way, reminds me a lot of another campaign, think it was for a sheet glass producer or something. but this one's so much worse... damn. like a poor copy of a bad campaign.
this is soooo wrong. f~ck.

Guest star
nampam's picture

very nice.

nampam
Activity Score 8
Art Director at bates david enterprise
bubblestheclownfish's picture

Nice doctor's office skeleton. While doing all this HORRIBLE Photoshopping, they couldn't remove the cut in its head?
Amateur hour on a crap-tastic ad.

bubblestheclownfish
Activity Score 614
Creative Director
pyro's picture

POOR u....LAME PHOTOSHOPPING!!!!!!!!....can u see even see it??!!

pyro
littlealcreative's picture

What the hell is going on with her feet??

littlealcreative
Activity Score 2
Oneworld Design
Guest's picture

your idea is good it is simlple and easy undersatndable
i need a help from you
in ap we r unable to buy these inverters
can you send me their corporate adress

Guest
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