Potato

Campaign
Agency Network: 
Published/Aired: 
January 2011
WMF:  Potato

Description

Print advertisement created by KNSK, Germany for WMF, within the category: House, Garden.

Caption

The art of peeling thinner.

Advertising Agency: KNSK, Hamburg, Germany
Creative Directors: Tim Krink, Kay Eichner, Ulrike Wegert
Art Director: Julian Heidt
Copywriter: Dieter Kolaja
Illustrators: Julian Heidt, Albert Bauer Companies
Photographer: Peter Backens
Graphic Designers: Julian Heidt, Sarah Stowasser
Account Manager: Kirsten Kohls
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Highest Rated

esia's picture
esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

luispiter's picture

i love the art direction... is good congrats

luispiter
Activity Score 2756
comunication
himanshu prabhakar's picture

Lovely art !!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

CuriousPencil's picture

Sorry, but this is horrible. It's almost impossible to read. And I would love to hear from anyone who wants really thin potato peel. Wouldn't this actually mean it takes longer to do one of the most tedious cooking chores? If it was for a specialist dish I could understand it, but this is listed under the 'at home' section of their website. Very puzzled at the thought behind this.

CuriousPencil
Activity Score 4225
Copywriter
chapelier's picture

I love it, a bit hard to read but still looks great. And yes curiouspencil I'm one of those people who want a peeler that peels thinner potato peel! I guess the point of this peeler is that it peels better, thus saving time even if you want thinner potato peel. That's way too many peels for me to deal with right now, but love the campaign!

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

CuriousPencil's picture

There is obviously a hidden world of peelophiles I wasn't aware of - thin peel I'm not against from a flatness point of view, it's the peel width rather than depth I was wondering about. Just seems too much like emptying a bath with a teaspoon to me.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

Hey Gerry don't you think Chapeller looks hot in her avatar? Sorry, I got carried away.

LeeHarvey
Activity Score 3045
Creative Director
CuriousPencil's picture

Why yes, I do think that Villeroy & Boch make a fully comprehensive range of highly effective low-temperature shower solutions Lee, now that you mention it.

CuriousPencil
Activity Score 4225
Copywriter
esia's picture
esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

viren's picture

good idea, too difficult for reading

viren
Activity Score 12
Art Director
viren's picture

good idea, too difficult for reading

viren
Activity Score 12
Art Director
Boxey's picture

Better concept than the first. Worse art.

Boxey
Activity Score 8879
Melaleuca In-House
Marlus Lau's picture

The typo is very well done.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
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