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Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by Ogilvy, Denmark for Winning Boxing Club, within the category: Professional Services.

Advertising Agency: Ogilvy Copenhagen, Denmark
Creative Director: Morten Kjær
Copywriter: Fredrik Jönsson
Art Director: Claus Collstrup
Photographer: Lukas Renlund
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Highest Rated

certaintly's picture

the art direction is really horrible

certaintly
Activity Score 3994
DesignDine's picture

Nice one. I heard the line somewhere.... in any movie??

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

DesignDine's picture

Sting like a butterfly?!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

cvchitale's picture

Itz a Mohammad Ali line... 'Float like a butterfly...Sting like a bee...'
so d oppositez appropriate for d beginners

cvchitale
Activity Score 1418
Copywriter
somecopywriter's picture

Really nice play on the famous line.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Troll's picture

Nice play on the line. Think you could have pushed the execution though.
A boxing gym has loads of awesome visuals to work with.
Would have been cool to see the copy on a boxing canvas, or a fighter's wraps etc.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

andylefty's picture

Really a fan of the lines.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Lawson Hembree's picture

Great copy!

Lawson Hembree
Activity Score 444
mr.x's picture

Well done Fredrik. Nice copy on all of them.

mr.x
Activity Score 998
Forsbergs Skola
the_guest's picture

I'd say this is a masterpiece. Wasn't easy to keep up to the same level on 4 executions. This and the "family" one really made me stare at the screen with a satisfaction grin on my face. Thumbs up and long live the long copy!

the_guest
Activity Score 175
Klara K.'s picture

Don't really like the visual but who knows something about boxing will get it.

Klara K.
Activity Score 3343
Charles University in Prague
certaintly's picture

the art direction is really horrible

certaintly
Activity Score 3994
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