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Stigset's picture

interesting visual, but what does it have to do with the new beetle ? (That the old one was all gloomy and sad and the new one is all sunshine ? If it is, I don't think it's a good idea to citizise your own product)

Activity Score 1454
Art Director
washiam's picture

Yah...maybe I lost sth?

Activity Score 443
Art Director
miko1aj's picture

Yep. In fact, this ad looks like that it has something, but when You consider about it little longer You're really messed up. Hmm. This is VEEEEEEEERY creative, but i'm afraid that ends at this fact.

Activity Score 3082
Minimum's picture

With the new beetle, the world looks like a happier place to be.

With the new beetle, even rain cant beat the sunshine in your car

With the new beetle, your life brightens up

I dont know,just a couple of guesses why there is a split-screen in the window
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Ravages's picture

Anything about going from monochrome/sepia to Colour? Which would mean an advance in technology and time?

Perhaps not.

Activity Score 842
sloppy4's picture

so my old beetle was a gloom machine?

Activity Score 1492
erhanali's picture

It is all about the visual development. Target is maybe art directors, who knows?


Activity Score 368
Copywriter |

"Everyday is one short life"


Punch's picture

Cero concepto. Totalmente desperdiciado.

"Aquí también se opina en español y em português".

Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

fractalrene's picture

What I see is an analogy between the speedometer and the windshield cleaning system, so, as faster you go on your new beetle, everything gets better and better. If this is the case, I think it should include a line about more horsepower or gti or something like that.

Activity Score 1504
itch's picture

i seem to like this add in a way. =) .. nice scenery colours too

Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

PaulyG_fill in the blank's picture

looks like an ad for windshield wipers.

PaulyG_fill in ...
Activity Score 1148
msred's picture

Its like The Wizard of Oz....

Activity Score 491
Graphic Designer
sakibafridi's picture

Unless the new beetle has a super-advanced-state-of-the-art-weather-changing wiper, it doesn't work.

Activity Score 167
Art Director |


_Yr's picture

Looks like an idea for an idea, but the idea is brilliant anyway.

Activity Score 44
Joe76's picture

Done before

Activity Score 762
Art Director
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