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Agency Network: 
Published/Aired: 
November 2008
Windex:  Shine
Windex Print Ad -  Shine

Description

Print advertisement created by FCB, United States for Windex, within the category: House, Garden.

Advertising Agency: DRAFTFCB, Chicago, USA
Creative Directors: Rob Sherlock, Chuck Rudnick
Art Director: Greg Auer
Copywriter: Tony Sharpe
Photographer: Stock
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Highest Rated

Guest's picture

it's a good idea... simple execution... and great product...

Guest
Crisp One's picture

so its lets lite shine through, too easy.

that's like drawing a guy with a huge dick when he takes Viagra....lame

Crisp One
Activity Score 2005
Other at New York
consolidated.db's picture

i think this is a twist of a very famous shot in black and white.
http://imagecache2.allposters.com/images/pic/135/075_BW1497~Grand-Cent...

i like it. it made me smile.

if it's just showing central station being bright, obviously it's fail.

but when referencing the famous shot - well, like i said, it made me smile.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Guest's picture

Ohhhh nooooooo

Guest
MindZoo's picture

It might suck conceptually but the image looks impressive. Also, what's the context this was used in? In context the idea might have a greater impact...

MindZoo
Activity Score 119
Other at Boomtown Productions
Crave's picture

the shine, bright, light so bright, element has been overused for product like windex, this is old, try something different...
DraftFCB could do better than this!

Crave
Activity Score 95
Euro RSCG
Guest's picture

2 creative directors for that?

Guest
Guest's picture

so, it makes things so bright, it will empty Grand Central? i've been through this station a thousand times and NEVER saw it that empty

Guest
Guest's picture

Central it´s so empty, cause otherwise the idea would not be clear enough, hahaha. It sucks, specially when having such a great product to play with.

Guest
creativeflagg's picture

Poor windex! Is there nothing new to be done for it?

creativeflagg
Activity Score 48
Copywriter at Campbell Mithun |

if I write a bunch of copy and no one ever reads it does it exist?

Guest's picture

Lame

Guest
Guest's picture

This ad is horrible.

Guest
Guest's picture

I know the boys who did this...cut them a break, it's like a retarded kid getting a gold medal in the special olympics.

Guest
Crisp One's picture

they should wear there helmets to work next time then.

Crisp One
Activity Score 2005
Other at New York
Guest's picture

hahaha

Guest
whitespace's picture

their*

nothing like a typo to spoil one's own sarcasm.

whitespace
Activity Score 1953
Creative Director
Guest's picture

Is Grand Central Station known for being a dark place? I honestly do not get this ad.

Guest
Guest's picture

MindZoo, so, in your words, this ad is great because of an impressive image? Boy am I glad that you don't judge CA, One Show or Cannes. Tony Granger would laugh at your remarks.

Guest
MindZoo's picture

I love it when 'guests' leave such scathing remarks anonymously - it makes it look like they have a real axe to grind. Anyway, I was just pointing out that, in my own word, the image is attractive, which I never said makes up for the apparent lack of concept. I never said the ad was great.
Meanwhile, it's been pointed out that this is a take on a classic picture of Central Station, which puts it into context. Show us ads you've worked on and let's critique them - that's what this forum is about ;)

MindZoo
Activity Score 119
Other at Boomtown Productions
picktokyo's picture

a

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

I like it. It said what it needed to say, got the message across. Didn't need a lot of complexity.

Guest
Guest's picture

Not a fan. Unless the window is covered in mud or has a curtain, the sun in the right position is going to create a stream of light anyway. Hardly a benefit for the product...Windex keeps your window clean enough to let light in.

Guest
bottleHeD's picture

Well, it looks kinda badly photoshopped...

bottleHeD
Activity Score 90
Art Director at OgilvyOne
Guest's picture

Poor photoshopy :(

Guest
Guest's picture

Wouldn't the point of this ad be to let in light to reveal something interesting? There is nothing interesting about this ad.

Guest
Guest's picture

Windex needs to find a new agency.

Guest
Guest's picture

DraftFCB Chicago has now overtaken Grey NY as the worst agency in the world.

Guest
Guest's picture

Windows do that even without Windex.

Guest
NomadDCLXVI's picture

Nice execution, but where is idea?

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

Why not use a place not known for light? A chamber in the pyramids, a cave, a dude in solitary wearing sunglasses? Something.

Guest
Guest's picture

it's a good idea... simple execution... and great product...

Guest
Guest's picture

someone wrote: it's a good idea... simple execution... and great product...

what is the idea? Grand Central Station is not known for being a dark place.

Guest
Guest's picture

I feel that this ad is lame, and spellling iss hhard! DAWG...feel free to reply to this awsome anon comment

Guest
Guest's picture

woops forgot to rate it

Guest
Guest's picture

people, grow up. if you don't like an ad, go create one (on strategy and sell it to the client), yourself. very simple.

Guest
Guest's picture

Grow up? What kinda high-and-mighty talk is this?
First or all, an ad is for the public, they've got every right to form and opinion about it and voice it.
Secondly, this is a message board, you're bound to read comments here, particularly if the ad isn't too good.
Finally, "go make your own" is the lamest argument for anything, ever. By that argument, we shouldn't criticise a bad film if we've never made one, shouldn't criticise a car if we've never manufactured one, shouldn't criticise the government if we've never formed one eh? Come back when you have a better argument.

Guest
Guest's picture

I honestly do not get this ad.

Guest
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