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SandMan69's picture

So they take pictures out the top of the convertible and make up letters/words with them. That's quite interesting.

They did it more than twice.... makes me think that there is only half an idea and no way of developing this beyond this intitial thought.

4/10

poop

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

picturejockey's picture

I like how they have taken shots of buildings from ground and used them as words. Would like to know what this means though.

http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Have Heart's picture

Ups, this is a really weird coincidence! I like the RENAULT camapign a lot more, since the lines are much better.

Have Heart
Activity Score 922
Art Director
Barbara Agatha G.'s picture

It is the spitting image of the Renault campaign...How can they approve something like this? Especially since Mercedes and Renaults mostly don't compete in the same segment...It's like Dior ripping off H&M. Weird.

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
danestevez's picture

Wait a minute, just yesterday i saw exactly this, but i don't remember it was mercedes.... i think it was from lowe porta Chile...

danestevez
Activity Score 115
Copywriter at Publicitaria Interamerica Lowe
otto54's picture

Naaaaaaaaa, that's strange coincidence...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Perrito's picture

we have two campaign whit the same idea. Don´t matter the copy, because the campaigns used the same insigth and the same way. Sorry guys, you has a good ads, but now not.

Perrito
Activity Score 16
drunk dave's picture

If the e-mail sent around is very popular, don't use it in an ad, because somebody else has exactly the same easy out concept.

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
paikan07's picture

Mwhahahaha... Good job guys...

paikan07
Activity Score 9
Other
Jimmythekid's picture

I seem to remember CBRE used this typography a few months ago beating Renault and Mercedes to the pip!

Jimmythekid
Activity Score 4
Advertising
Cappellmeister's picture

The text says:

They sow the wind and reap the fun/spree.

Cappellmeister
Activity Score 2
Designer
thiso's picture

its not just the same idea... its nearly the same execution...

thiso
Activity Score 70
Copywriter
simpson_tech's picture

who did it first is the winner, and i think is Chile, but who knows?
Can u tell us Ivan?

simpson_tech
Activity Score 98
Art Director
xaxa's picture

The winner is Lisa Rienermann. Watch her site.

http://www.lisarienermann.com/

xaxa
Activity Score 149
lchiesi's picture

Come on guys, it's the same thing... absolutely the same...
At least these Jung Von Matt guys had the decency of including Lisa Rienermann in their credits...

There's not much to say about this... Drunk dave just said something right: "If the e-mail sent around is very popular, don't use it in an ad, because somebody else has exactly the same easy out concept."

Yesterday i thought we where seeing an award winning campaign... today, i hope it doesn't win anything...

Sorry for the german agency if Lisa was really working in this project... Shame on Lowe Chile...

lchiesi
Activity Score 126
Copywriter
SandMan69's picture

So they take pictures out the top of the convertible and make up letters/words with them. That's quite interesting.

They did it more than twice.... makes me think that there is only half an idea and no way of developing this beyond this intitial thought.

4/10

poop

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

yep's picture

Alguien me explica por favor...coincidencia...ahahaahhahahahahahahhahahahah

yep
Activity Score 50
Art Director
0-100-0-100's picture

Ooops!

0-100-0-100
Activity Score 17
Art Director at Germany
Senhora Kolossa's picture

wtf! seems to be a students work!

Senhora Kolossa
Activity Score 479
Jung von Matt
ssguixi's picture

http://ffffound.com/image/45613175140022a1a9388f49092adbcf52e396d9

first seen it here 2 months ago.

you people...

ssguixi
Activity Score 213
Art Director at Y&R
Checho's picture

It is the same idea made in Chile and Germany. The question is, who did first??

Checho
Activity Score 321
Admonster80's picture

It looks like chile was first. Check the posting dates......

Admonster80
Activity Score 2
New York
Martinez's picture

C'mon. Posting dates in AOTW has nothing to do with who is first with the idea. When it is published might be of more interest, but I didn't see any publish date on Renault.

Martinez
Activity Score 452
joeBk's picture

good job..keep going.

joeBk
Activity Score 85
art Director
Davosk's picture

joelapompe is going to have a 'Lisa Rienermann' section now.

Davosk
Activity Score 4801
Art Director
STONLEY's picture

credits ever!!!!

STONLEY
Activity Score 60
DDB
Jimmythekid's picture

CBRE, a property company, used similar typography (using the negative space left by buildings). The ad was aired in England months before the Renault and Mercedes stuff was posted on here...

Jimmythekid
Activity Score 4
Advertising
Fabian Kirner's picture

Unfortunately this campaign was the degree dissertation of a young design student.
That´s propably the reason why there are so many campaigns doing exactly the same...

But I could still puke, since I was having a similar idea for Volkswagen last year...
Was never published. Fuck.

Fabian Kirner
Activity Score 270
Creative Director
Guest's picture

rough translation,
who rides the wind will reap fun

Guest
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