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Hitman

Campaign
Agency Network: 
Published/Aired: 
June 2008
Wilson Print Ad -  Hitman

Also From This Campaign 2

Description

Print advertisement created by Longplay, Brazil for Wilson, within the category: Retail Services.

Caption

New Wilson soccer boots. Become a hitman.

Advertising Agency: Longplay São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Alê Torres
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Highest Rated

karinova's picture

When you see a violin case modified to hide/hold something OTHER than a violin, what do you think of?
For me (and many others), two words: Tommy. Gun.

And it's not like I grew up in 1930's Chicago.

karinova
Activity Score 28
BFB's picture

Why show "hitman" and also write "become a hitman"? Ignoring the idea it seems that you are leaving no room for though writing down exactly what's shown in the ad. Wow, I've had a lot of time to comment lately. Nifty. :)

BFB
Activity Score 936
Copywriter
copydriven's picture

I agree. It's a show and tell job. The "become a hitman" copy is not nedded.

copydriven
Activity Score 11
Copywriter
Wordnerd's picture

then you have people thinking what has classical music to do with soccer?

sad, but true

Wordnerd
Activity Score 6692
Copywriter
Alistair C.'s picture

i first thought they are a fine piece of equipment, like a beautifully crafted musical instrument, but you just spoiled the fun.

Alistair C.
Activity Score 692
Copywriter
All ears's picture

This would have been better if the shoes were sinked to your iPod.

All ears
Activity Score 233
Copywriter, London
BFB's picture

Everything's better when it's in sync with your Ipod. :)

BFB
Activity Score 936
Copywriter
Brema's picture

the idea is good it doesnt need extra copy for it to sinc in

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

NatalieM's picture

Supportive copy is good, but "hitman" doesn't need to be spelled out.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Copykid's picture

When I see a violinbox I don't think hitman. So I don't agree.
great job, great ideas

Copykid
Activity Score 95
Copywriter
karinova's picture

When you see a violin case modified to hide/hold something OTHER than a violin, what do you think of?
For me (and many others), two words: Tommy. Gun.

And it's not like I grew up in 1930's Chicago.

karinova
Activity Score 28
sparky's picture

i liked this ad and agree ^^ ...nice work!

the other execution with remote control isnt as good though....just because you can control something remotely doesnt make you control it well....in fact it just adds another obstacle.

sparky
Activity Score 454
Copywriter at M&C Saatchi
rebelscum's picture

~i first thought they are a fine piece of equipment,~

Ditto.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

annie_us's picture

I liked and I agree with "BFB"

Annie_us

annie_us
Activity Score 90
Graphic Designer at Working in an International Advertising Agency
djspiralz's picture

shoot to kill

djspiralz
Activity Score 491
Copywriter
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