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Agency Network: 
Published/Aired: 
August 2007
Wilson:  Basket
Wilson Print Ad -  Basket

Description

Print advertisement created by Longplay, Brazil for Wilson, within the category: Recreation, Leisure.

Caption

You gotta have the balls for the game.

Advertising Agency: Long Play, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Ricardo Petnys
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Highest Rated

Jon-Paul Mountford's picture

I really like this as an Idea.
But whats with the orange sky?
it could have run into an interseting series if the artwork was better.
I'm suspecting it's a stock photo cobble together.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

philippertl's picture

huh? not convinced ...

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Bundy Agency's picture

WOW, really could have done something a whole lot better with that brief.
The line could be nice though

Bundy Agency
Activity Score 597
Art Director
Dick Huges's picture

hahahaha "THE BALLS" that's lame

Dick Huges
Activity Score 937
Copywriter
robottttrockkkk's picture

no me gusta la idea ni la redaccion.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
EGGO's picture

Dick joke: Check
Over-exaggeration: Check
Poor photoshop work: Check

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

phoamcor's picture

barf

phoamcor
Activity Score 1284
jungle boy's picture

no i won't give u guys my balls....

jungle boy
Activity Score 196
Triton communications, Mumbai
Jon-Paul Mountford's picture

I really like this as an Idea.
But whats with the orange sky?
it could have run into an interseting series if the artwork was better.
I'm suspecting it's a stock photo cobble together.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

harrison bruce's picture

Honestly, I cannot tolerate ads with balls, dicks..etc It's just plain unamusing.

harrison bruce
Activity Score 112
cullers's picture

It's true. The game requires balls. Haha, a double meaning on "balls" to mean guts and determination. but why WILSON balls? are their balls bouncier? do they last longer? are they more firm? How do their balls taste? give me something in the body copy for me to buy these balls and not somebody else's balls. Like Spalding. I've always fancied Spalding - they make the official balls for the NBA, then again, those nice Nike balls come in cool colors with a cool swoosh logo. what have your balls got?

cullers
Activity Score 332
SCAD
p_hollis's picture

Is that a pun in your pocket, or are you just glad to see me? How does a difficult basketball shot make me want to buy this product? Could I make this shot only with this brand?

p_hollis
Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

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