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Cops

Campaign
Agency Network: 
Published/Aired: 
November 2009
Wilkies:  Cops

Description

Print advertisement created by Ogilvy, United States for Wilkies, within the category: Education.

Caption

There's rarely a cop around when you need one. But there's always a good solid elbow strike.

Advertising Agency: Ogilvy, New York, USA
Art Director: Rich Wallace
Copywriter: Richard Ryan
Retouchers: Brad Palm, Maggie Palm
Photographer: Shawn Michienzi
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Highest Rated

Rabubi's picture

I like the idea. I just think that they could have been more creative with the copy line. I'm sure there's a better word for 'elbow strike'. Round-house kick to the head, perhaps?

Rabubi
Activity Score 560
Copywriter
jackmancer2017's picture

this isn't good in my oppinion
people might think that students from the martial art academy are aggresive, i mean, this could be interpetated that the students are the one causing the fight (not self-defence)

jackmancer2017
Guest's picture

Tell him to check his spelling first then he can comment. interpetated

Guest
Camilo Machado's picture

Hmm...I'm not sure you can conclude that the students might be aggressive when you set up the ad in a dubious neighborhood, ripe scene for a mugging, and the lack of police protection at your side. Don't know that I love the execution, but I admit that's very subjective.

Camilo Machado
Activity Score 35
Art Director
Rabubi's picture

I like the idea. I just think that they could have been more creative with the copy line. I'm sure there's a better word for 'elbow strike'. Round-house kick to the head, perhaps?

Rabubi
Activity Score 560
Copywriter
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