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Agency Network: 
Published/Aired: 
May 2016
Wildlife Conservation Film Festival: Gorilla Sutra

Description

Via an e-commerce website, the brand has launched an array of merchandise depicting humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species. Products range from clothes, accessories, original art work and a series of books called “Panda Sutra,” “Sloth Sutra,” “Rhino Sutra” and “Gorilla Sutra.” All proceeds will be directed to the conversation of pandas, sloths, rhinos and gorillas through WCFF.

Print advertisement created by DDB, United States for Wildlife Conservation Film Festival, within the category: Public Interest, NGO.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Icaro Doria
Creative Director: Thiago Carvalho
Head of Art / Creative Director: Bruno Oppido
Art Directors: Cara Johnson, Diego Limberti, Betsy Appling
Copywriters: Tom Mandel, Kelly Buckley, Lindsey Dyer, Andrew Hurwitz
Illustrator: Carlos Paboudjian
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Highest Rated

TheBear's picture

Beautiful art. Not new tho...

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

damnson's picture

Not bad at all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

TheBear's picture

Beautiful art. Not new tho...

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

sacrilegend's picture

Nice idea, beautiful art.

But of the many Kama Sutra–based ideas out in the world, the Cancer Sutra one done last year remains my favorite.

sacrilegend
Activity Score 3394
Copywriter
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