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Brainsugar's picture

It's a long time we havn't see horses when it comes to cars...

(edit: ...i'm not sure of my english...)

Brainsugar
Activity Score 1620
Copywriter
Corbeen's picture

ah... poor mini...

Corbeen
Activity Score 1061
Jarne von Wolfsburg's picture

ride my lil` pony*

Jarne von Wolfsburg
Activity Score 258
Copywriter |

* * * * *

vijumk's picture

hi,
its good

vijumk
Activity Score 12
Art Director at muscat
oren8234's picture

thanks
glad you like it
oren meir

oren8234
Activity Score 36
atool's picture

Ask a car frik to find out what powerful pickup car really feels.Definately not like a wild horse.
Again strokes of a creative persons fantesy.

atool
picturejockey's picture

Don't see how it helps in selling the car.

http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

mini's picture

come on jews... digging the idea not digging for the salomon temple ..fuckers

mini
igal.ez's picture

It is sad to find in a such great website a small racist like you!

igal.ez
Activity Score 36
Art Director
kc_brock's picture

take your comments to ihatemyself.com

kc_brock
Activity Score 699
Art Director |

rd

john2france's picture

mini = 1 ch ?
*sucks

john2france
vimal's picture

It is very nice

vimal
Activity Score 8
Graphic Designer at current work in the world
Shaka_Zulu's picture

It is kinda cool...but this advertising technique has been done though not to death...O & M Jo'burg did something similar last year for the VW Golf 5...they strapped the car with a wild dog's leash.

Shaka_Zulu
Activity Score 112
Copywriter |

Now... inspire me!

marco's picture

I don't know...when i think of Mini i think of this amazing brand that allows you to create some fun fresh thinking that we've seen from the likes of Jung von Matt, Tbwa Singapore, Butler Shine, Stern & Partners & Crispin Porter + bogusky. I don't get that from this ad.

marco
Activity Score 118
Other
Dalbir Singh's picture

The same ad has been done by Ogilvy SA for VW a couple of years back.

Dalbir Singh
Activity Score 550
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Chico Ribeiro's picture

Obvious and badly retouched.

Chico Ribeiro
Activity Score 160
Art Director
Ginsberg's picture

Mini has a tradition of making creative and intelligent communication. this is neither.

Ginsberg
Activity Score 59
Copywriter |

Out-of-work-copywriter.

fersvax's picture

Dumber than you think.

fersvax
Activity Score 1237
Creative Director |

FER.

Spanky's picture

this ad is worse than herpes.

Spanky
Activity Score 4781
Other
ellehcimeo's picture

I vote your comment the winner here.
:)

ellehcimeo
Activity Score 3358
Art Director
San Pateste's picture

horripilantemete horrible

San Pateste
Activity Score 139
Copywriter
Lobo's picture

Oh I see, the car is Hannibal Lecter, but not as cool!

Lobo
Ed Mintone's picture

Done better with a close up on the jaguar emblem on a choke chain.

Ed Mintone
Activity Score 581
Other
PedroG's picture

Es lamentable. Esto no puede haber publicado nunca. Ni un estudiante puede hacer esto. Pobre Mini.

PedroG
Spaz's picture

Correct me if i'm wrong, but aren't they a front wheel drive car?

Spaz
laylowmoe's picture

Sigh.

It's not BAD, but... come on, you've got MINI. MINI, man! One of the most fun brands in the world! Don't you guys have award annuals? Haven't you seen the stuff they've done elsewhere? Is this even close?

Now, like I said, it's not bad. It works. It even jives with MINI's identity. But it's a 5-minute idea. If I were you, I'd want an idea that Alex Bogusky himself would sign off on, and I'd've KILLED myself till I was confident I had it.

laylowmoe
Activity Score 324
Copywriter
EDvert's picture

Just not feeling it - and I own one. A MINI is not about power. A so-so visual with a rather literal headline to worsen it. Sorry, maybe I'm just having a bad day.

EDvert
Activity Score 36
Copywriter |

Now everyone's a CD.

Javan Onguru's picture

Who's the target? S&M aficionados?

Javan Onguru
Activity Score 9
Copywriter at Moringa Ogilvy
Saab belts's picture

Mini is just for a simple ride not power horses ride.

Saab belts
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