Jane

Campaign
Agency Network: 
Published/Aired: 
November 2008
Wikipedia:  Jane

Description

Print advertisement created by The Creative Circus, United States for Wikipedia, within the category: Professional Services.

Caption

Han Solo is a character from the film series Star Wars. Star Wars is known for having strange alien characters, like the Wookie Chewbacca. Chewbacca is sometimes described as a “space gorilla”. Gorillas have been studied heavily in the wild by Jane Goodall. With over 10 million articles in 253 languages, you’ll be too busy reading to even wonder how you got there. So go ahead. Follow the blue.

Advertising School: The Creative Circus, Atlanta, USA
Art Director / Copywriter: Austin Hamilton
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Highest Rated

Guest commenter's picture

reminds me of how wikipedia turns into some kind keyboard war

Guest commenter
Guest commenter's picture

When we were bored in the library we would play a game with wikipedia, you start at something like 'Horse Shoes' and try to see if you can get to Albert einstien by only clicking what comes up through each page, first one wins...

Guest commenter
DubDeuce's picture

There is a truth to this ad, but it's not done in a surprising way. I'm not rewarded for following the "blue." Maybe if it started with Han Solo and ended with Han Solo...or start with "bible belt" and end with "fetish porn." Just something that creates some sense of a journey for which I'm rewarded. Also...I'm assuming this was done by a CW. Please find an AD to make these tighter, then lose most or all of the body copy. Unless you live in a cave under a rock at the bottom of the ocean, everyone knows what Wiki is. Just say "follow the blue." You're close to an idea...but you definitely need to keep pushing! Good luck!

DubDeuce
manugon's picture

I completely agree. I too thought it would be a lot better if it ended right back on Han Solo. Like a journey that goes around the world, instead of one where you lose your direction.

manugon
Activity Score 142
burocreativo
Kateter's picture

where's the twist?!?!?!?!

Kateter
Activity Score 2029
Copywriter
NatalieM's picture

I like the insight. Keep working to really make this copy pop.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

pscs's picture

so these ads are why wikipedia is currently raising $6 million for...

pscs
Activity Score 440
SAC
STRTLRS's picture

FYI, Creative Circus is an ad school...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

krautland's picture

talk about an undisciplined writer. a decent cd would have cut half the copy.

weak.

krautland
Activity Score 3214
Art Director at erm... no calls please.
STRTLRS's picture

FYI, Creative Circus is an ad school...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

STRTLRS's picture

This is pretty lame for a client that lends itself to some exciting creative. Very vanilla.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Mihirmax's picture

Wrong, Wrong Wrong.
Gorillas have been studied........by Diana Fossey not Jane Goodall

Mihirmax
jamesrothenburg's picture

I was about to call you on your douchey answer but it turns out you're right. Jane Goodall studied chimpanzees. You're answer is still douchey though.

I like the insight in these ads but I think the copy needs another 2 or 3 rounds of revision. It reads a little flat and I knew where you were going before I got the end. Tighten up the copy and you'll have a nice ad here.

jamesrothenburg
Activity Score 554
Art Director
Guest commenter's picture

reminds me of how wikipedia turns into some kind keyboard war

Guest commenter
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