Elmer

Campaign
Agency Network: 
Published/Aired: 
November 2008
Wikipedia:  Elmer

Description

Print advertisement created by The Creative Circus, United States for Wikipedia, within the category: Professional Services.

Caption

Spider monkeys are arboreal. Arboreal animals live in trees. Trees are the home of the toucan. Toucan Sam is the mascot for Fruit Loops. Fruit Loops wanted him to be voiced by Mel Blanc. Mel Blanc provided the voice for Elmer Fudd. With over 10 million articles in 253 languages, you’ll be too busy reading to even wonder how you got there. So go ahead. Follow the blue.

Advertising School: The Creative Circus, Atlanta, USA
Art Director / Copywriter: Austin Hamilton
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Highest Rated

picktokyo's picture

Not a terribly good insight of what take me to wikipedia. good idea but weak strategy I think.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest commenter's picture

Spider monkeys are arboreal.
Arboreal animals live in trees.
Trees are the home of the toucan.
Tpucan Sam is the mascot for Fruit Loops.
Fruit Loops wanted him to be voiced by Mel Blanc.
Mel Blanc provided the voice for Elmer Fudd.

Spider monkeys provide the voice for Elmer Fudd.

Guest commenter
scarfinati's picture

Not sure i want to be in a place and not know how i got there.

The problem is there is no real END benefit here. 10 million articles is a feature of the product not an end benefit.

scarfinati
Activity Score 843
Art Director
picktokyo's picture

Not a terribly good insight of what take me to wikipedia. good idea but weak strategy I think.

picktokyo
Activity Score 1404
Copywriter at JWT
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