Task: Show that WIENER, the first Austrian life-style magazine for men, founded in 1979, named after Vienna, always has been and will be up-to-date.
Idea: WIENER was challenging all the years because of its unique, uncensored, polarizing reports and imagery – and therefor overcharging lots of people with its content. Therefor the content itself would be the best promotion for the magazine.
Solution: The fact, that WIENER always has been up-to-date was translated directly to the visual level: original photos, published in WIENER the last decades, were cut out and used to craft an impressive collage of more than thirty years.
Print advertisement created by Heimat, Austria for Wiener, within the category: Media.