Snake

Agency Network: 
Published/Aired: 
October 2008
WHO:  Snake
WHO Print Ad -  Snake

Description

Print advertisement created by Dentsu, China for WHO, within the category: Public Interest, NGO.

Caption

Content: 100% of the vicious heart

Advertising Agency: beijing dentsu, Beijing, China
Creative: Zhanfeng Sui
Art Directors: Zhanfeng Sui, Wenjin Chen
Copywriter: Chenning, Sunny Li
Photographer: Laobai
Log in to post comments

Highest Rated

alphayo's picture
alphayo
Activity Score 50
Rwanda |

alphayo aswani

sneakyhands's picture

0% of the making sense

sneakyhands
Activity Score 1857
Copywriter
jsantanaxp's picture

don't get.

-------------------------------------------
http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

Quink's picture

"0% of the making sense." hahaha...

Quink
Activity Score 234
Copywriter
Rookieoftheyear's picture

amg lawlz

Rookieoftheyear
Activity Score 38
dadada's picture

100% awesome! great ad for people who lisntened already about the chinese contaminated milk powder story.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest commenter's picture

Zhanfeng Sui?
beijing dentsu, Beijing, China

incredibly bad

Guest commenter
Guest commenter's picture

Zhanfeng Sui?
beijing dentsu, Beijing, China

incredibly bad

Guest commenter
SeanMartin's picture

Well done: very powerful.

And yeah, you actually have to keep up on current events to understand an ad these days --- what a concept!

SeanMartin
Whip's picture

yes relevant, and done well. it could save a child's life.

Whip
Activity Score 80
alphayo's picture

alphayo aswani

succinct

alphayo
Activity Score 50
Rwanda |

alphayo aswani

alphayo's picture
alphayo
Activity Score 50
Rwanda |

alphayo aswani

STRTLRS's picture

It's a poisonous melamine snake!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

n8's picture

This is an awful scary thing for the eyes and the mind, and it could not send the message more directly.
Bravo

n8
Activity Score 33
Creative designer/3d Artist |

n8/create

luispiter's picture
luispiter
Activity Score 2756
comunication
Favete's picture

People would get the idea, there's some dangerous milk powder around... i think that the text was damaged by translation.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

sloppy4's picture

i assume it's regarding the nasty, deadly milk the chinese have been selling.

sloppy4
Activity Score 1492
missed my turn's picture

I'm still thirsty.

missed my turn
Activity Score 426
Guest commenter's picture

Superb. Disturbingly brilliant. A powerful piece of thought provoking advertising - a rare thing theses days.

Guest commenter
ahpitt's picture

It shouldn't translate directly from Chinese.

My version:

Content: 100% poisoned
---- Food safety, responsibility of manufacturer.

ahpitt
Activity Score 342
Art Director at Art Director
BE MY GUEST's picture

Brilliant ad. The English translation didn't do justice, though. Only a few Chinese are bilingual, so that's the result. Thank goodness the visual is powerful to get the message across.

BE MY GUEST
BE MY GUEST's picture

Brilliant ad. The English translation didn't do justice, though. Only a few Chinese are bilingual, so that's the result. Thank goodness the visual is powerful to get the message across.

BE MY GUEST
BE MY GUEST's picture

Brilliant ad...the English translation didn't do justice, though. Thank goodness the visual is simply brilliant.

BE MY GUEST
devilfish's picture

a grave issue that is brilliantly presumed to have been read by everyone. perfect.

devilfish
BE MY GUEST's picture

The news is everywhere...ergo, the presumption is valid, the ad is simple and it's better than good.

BE MY GUEST
Activity Score 44
Top Of Mind, Los Angeles
devilfish's picture

safely presumed to have been read by everyone. perfect.

devilfish
dew drops's picture

this doesn't gives idea abt industrial responsibility

dew drops
Activity Score 90
Copywriter
arvin's picture

good job.

arvin
Activity Score 341
roi zhang's picture

NO SAN LU

roi zhang
Activity Score 132
AD in shanghai
Advertisement
Featured Content

Latest Collections

Advertisement