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Sea Level

Campaign
Agency Network: 
Published/Aired: 
July 2011
White Collar Hippies:  Sea Level

Description

Print advertisement created by BBDO, India for White Collar Hippies, within the category: Transport.

Advertising Agency: BBDO, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Director: Sandeep Sawant, Rajdeepak Das, Josy Paul
Art Director: Sandeep Sawant, Manasi Sankhe, Rajdeepak Das
Copywriter: Yohan Daver, Josy Paul, Rajdeepak Das
Account Director: Luv Chaturvedi
Retoucher: Hitesh Shah, Sandeep Sawant, Vinayak Kurade, Sameet Koyande, Shankar Yelugu
Photographer: Avadhut Hembade
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Highest Rated

Billoughsby's picture

It's ugly and troubling, but for a white collar hipster, that means it's working. I think this brand of beating somebody over the head with grim cynicism will appeal strongly to hipsters everywhere.

(And I see they said "hippies", not "hipsters". I'm reading between the lines.)

Billoughsby
Activity Score 5154
Art Director |

That's it.

Bob.C's picture

Strongly dislike the others but can see some logic in this, maybe a campaign of infographics closer to this one but with a positive call to action would motivate potential customers.

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Billoughsby's picture

It's ugly and troubling, but for a white collar hipster, that means it's working. I think this brand of beating somebody over the head with grim cynicism will appeal strongly to hipsters everywhere.

(And I see they said "hippies", not "hipsters". I'm reading between the lines.)

Billoughsby
Activity Score 5154
Art Director |

That's it.

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