Where is it?

Published/Aired: 
November 2007
 Where is it?
 Where is it?

Description

Caption

Our Insight tracking system makes staying in touch with your package easy. Relax, it's FedEx.

Advertising Agency: BBDO Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Art Directors: Andy Mckay, John Terry
Copywriter: James Ansley
Photographer: Shanghoon
Typographer: John Tisdall
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wkanaan's picture

I don't get what is happening. What are they trying to say?

wkanaan
Activity Score 483
Art Director
Ed Mintone's picture

The answer is in the bar code thingy

Ed Mintone
Activity Score 585
Other
iesnek's picture

Probably meant to be a rhetorical ad?

hmmm *is confused*

iesnek
Activity Score 16
Copywriter
circusfreakusa's picture

I get the barcode message. But big friggen deal! Isn't package tracking like, so last year?

circusfreakusa
Activity Score 26
Creative Circus
justpassingby's picture

dont like it. If they had "Where is it?" in the same font as the fedex logo that would make sense but its also negative to say where is it with a courrier company

justpassingby
Activity Score 1368
Other
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