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Jozef's picture

The problem with this campaign is that it works only when a plane is directly between the two lines. Otherwise, the idea may be lost. People would still understand, but it wouldn't make quite an impact.

***

Jozef
Activity Score 60
Graphic Designer |

http://www.councilc.com/

ooops's picture

yeah...it must be a lot of coincidence...
yet different level of coordination comes with different perspective

ooops
Activity Score 448
Other
ellehcimeo's picture

but maybe there's a plane way wayyyy up in the sky, so high that you can't see it. if these are placed directly under a flight path, then it was really good thinking.

ellehcimeo
Activity Score 3376
Art Director
simpsonson's picture

i´m sure they did so...

simpsonson
Activity Score 136
Copywriter
kre8's picture

i dont think any of the above comments are relevant.
you would understand it - plane or no plane.

kre8
Activity Score 989
Copywriter
ellehcimeo's picture

not even my sarcastic one? c'mon!

ellehcimeo
Activity Score 3376
Art Director
No fixed abode's picture

What's with the flat copywriting from CP+B? I just had an international CD telling me last night that they were arguably the hottest shop on God's green earth and then I see this. The media idea is nice enough but the jokes are just rubbish. Isn't it obvious from the drool? What possesses you to write something like that promoting an upper class service? No wonder no one has owned up to it.

No fixed abode
Activity Score 380
Copywriter
simpsonson's picture

i like copy in some way... i assume that virgin is well reputed as a medium ore low-cost-airline...and then the copy turns into funny somehow...british humor!

simpsonson
Activity Score 136
Copywriter
purplesimon's picture

Virgin is akin to British Airways, perhaps better some may argue.

This is a very Virgin campaign. They play on their Britishness, humour and so on. Any Virgin brand works the same way,
whether money, broadband/telephony, etc.

While I'm unsure this would work in the US, it's still a brave (and funny) way to showcase the facilities on Virgin airlines.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Twombl's picture

Great idea.

Twombl
Activity Score 180
Copywriter
mikelite's picture

seriously people, you are overthinking this ENTIRELY. relax. it works, you didn't do it, get over it.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Rog's picture

I'm with Mike.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jennywhx's picture

perhaps it was located in a place that plane always passby, just like my campus, because it is near to the airport, every 30 minutes i will see a plane passby.
and perhaps it create rumours and topics to chat until one day people saw it with plane together.
not a bad idea, but the first moment i saw it i scare some plane might crash on the white pillar

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Rog's picture

Now, some of you are not going to believe this, but...
people have imaginations.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

addyong's picture

but people don imagine every day every time every where...

It can be better!

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

Rog's picture

Okay. Enlighten us...

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

pabloaotw's picture

PERHAPS THE AIRPLANE IS A MINIATURE.

pabloaotw
Activity Score 233
Art Director
mrtalented's picture

if this billboard is placed near the heavy aviation traffic like airport, that'll work. otherwise, it looks like god is talking from the sky (when the plane is not seen).

mrtalented
Activity Score 2171
Creative Director
nuclearshower's picture

Aviation in miami is definately heavy so I think there isnt much problem :) Loving the idea!

nuclearshower
Activity Score 233
Art Director
mrtalented's picture

i never said it's a bad idea. the idea is sweet. but needs extra care about where to place it.

mrtalented
Activity Score 2171
Creative Director
Rog's picture

God... Richard Branson... same thing.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

me thinks's picture

Precisely.

me thinks
Activity Score 722
Copywriter
chintan ruparel's picture

whatever this is... i like it, just the thought of doing something different works big-time!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Umananda's picture

Ommmmmmmmmmm Good good.

Umananda
Activity Score 12
Copywriter |

dreamer

Mo's picture

In that case...they could have had some executions without a plane though. That would have helped to end the agruments above.

Mo
Activity Score 648
Art Director
Erik's picture

Maybe it's a print ad. lol

Erik
Activity Score 88
Art Director
act's picture

i remembered a few years ago someone did a similar campaign with god saying 'you shouldn't drink and drive.'

act
Activity Score 535
Art Director
Rog's picture

What do we all think of when we hear/see the word Virgin Atlantic?
Good.
And where do we think these airline billboards would be placed?
Excellent.
So...who do we think could be doing the "talking" in these billboards? (Apart from God and Astronauts)
There you go.
Now stop being so bloody anal and realise the idea is getting people engaged in our ads.
We all love working out puzzles and conundrums, don't we?
That's right.
Let them get involved in it and work it out. The pleasure is working it out. Getting it. Ding!
Amen.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

SandMan69's picture

So speaketh the Rog. And so may it come to pass.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

simmy's picture

I dont think its that hard to get. might leave u puzzled 4 a few.. but u ll get it.. especially when u see a plane zip by

simmy
Activity Score 4
Nigeria |

Art for art's sake? No thank you.

simmy's picture

I dont think its that hard to get. might leave u puzzled 4 a few.. but u ll get it.. especially when u see a plane zip by

simmy
Activity Score 4
Nigeria |

Art for art's sake? No thank you.

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