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sarvel's picture

I like this It's great

sarvel
Activity Score 11
Web Designer/Developer
Ya's picture

a fresh approach for (being light concept) but
is there any other concept to communicate weight loss other than this ?

Ya
Activity Score 159
Art Director
kandi's picture

prefer the other one... this one is a stretch

kandi
Activity Score 204
Art Director
Farshidcw's picture

separately these are great; but i feel there is not a consistency as a series.

Farshidcw
Activity Score 42
Copywriter |

Pros are loyal lovers.

RAZ21's picture

i agree with YA. it's really nice to see a fresh approach. As for them being inconsistent i guess... their common point is this: if your life is in danger and you are not fat you are saved hahahaha

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

RAZ21's picture

or perhaps if you are fat your life is in danger. so buy trimax slimming belt and save yourself!:-))

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

mostlatest's picture

One can end up thinking Trimax is a life-saver. But then, whales don't need life-savers, really.

mostlatest
Activity Score 38
Other
cosybay's picture

Agree. Whales don't need, but the lady on top needs. ;p

cosybay
Activity Score 45
Art Director |

MH

ellehcimeo's picture

you can't tell, right away but there is a person that has been ejected from the whale's blow hole! it's not about the whale losing weight! look at the top of the add, there are legs. totally missed it the first time around.

i like these two. so fresh.

ellehcimeo
Activity Score 3358
Art Director
Dexter's picture

A slimming belt that makes your head skinny too. Really? The only thing that is slim here is the idea.

Dexter
Activity Score 32
Creative Director
umbee's picture

eh.. i think it gets the idea across. it works.

umbee
Activity Score 36
Art Director |

umbee.com

whitespace's picture

I thought the whale wore the belt and it shook so hard it ejaculated.

whitespace
Activity Score 1947
Creative Director
addyong's picture
addyong
Activity Score 153
Art Director |

Give Me a Hell Yeah!!!

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