Agency Network: 
Published/Aired: 
July 2012
Weylandts Furniture:  Wood

Description

How Do we take a Brand that Focus traditionally on brand ads and make the shift to showcase products without losing the simplicity and brand feel of their previous campaigns? Create QR codes from materials they use in their Furniture, crafted QR codes.

Print advertisement created by M&C Saatchi, South Africa for Weylandts Furniture, within the category: House, Garden.

Caption

Explore our range of hand crafted leather sofas.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director / Copywriter: Gordon Ray
Art Director: Maximilian Pazak
Photographer: Dirk Pieters
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pencilhead's picture

BORING!!!!!

pencilhead
Activity Score 231
Art Director
certaintly's picture

yup boring.
i see no idea

certaintly
Activity Score 3984
kleenex's picture

I say it is a nice use of the QR code.

kleenex
Activity Score 58777
Web Designer/Developer
Inkwell's picture

Clever idea, but only if it worked. I'd be interested in seeing the results of the campaign.

Inkwell
Activity Score 148
Copywriter
Mongoose's picture

I wish they had crafted the entire series of QR codes out of stuff they are selling. Eg. wooden QR code with a bit of wood-shavings on the floor

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

baliais's picture

Gosh.. QR code again.

baliais
Activity Score 2614
Graphic Designer
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