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Career Suicide

Campaign
Agency Network: 
Published/Aired: 
April 2013
Wet Ones:  Career Suicide

Description

Print advertisement created by Grey, United States for Wet Ones, within the category: House, Garden.

Caption

Great meeting. Boss. Fist bump. Missed. Nose.
What a beautiful mess.

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen
Group Creative Directors: Elaine McCormick, Fran Sheff-Mauer
Creative Directors: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriters: Rob Lenois, Jon Koffler, Lance Parrish
Designers: Evan Ortolani, Corel Theuma
Account Executives: Jason Kahner, Tara Cosentino
Planner: Sharon Wanamaker
Photographer: Clint Blowers
Project Manager: Rachel West
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certaintly's picture

i dont understand the idea of beautifying a tissue mess?

i think a better line wouldve been "makes messes beautiful" ?

certaintly
Activity Score 3988
adri10288's picture

Come on! These could have easily been for any tissue brand. Terrible insight for such a useful product. Why not focus on germs or messy foods or babies? Does not make me remember the brand and / or want to buy the product. And the tag line is just strange.

adri10288
Activity Score 337
Copywriter at Zebra Studios
Marcupolo's picture

ahahah pretty original !

Marcupolo
Activity Score 206
Creative Director
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