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Element of well-being No.8

Campaign
Agency Network: 
Published/Aired: 
May 2011
Westin Hotels:  Element of well-being No.8

Description

Print advertisement created by BBH, United States for Westin Hotels, within the category: Transport.

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre
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NataliaLima's picture

Photo is beautiful, but how does vitamin D relate to a drink?

NataliaLima
Activity Score 1380
ace85le's picture

Hotel ads nowadays should gear towards this kind of abstract concept. 90% of hotel ads are so to-the-face they're painful and forgettable.

I'm not jumping over my head for this one but it's a nice job. I like the Starwoods members' logo placement at the bottom.

ace85le
Activity Score 3935
Marketing Manager |

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Kriativity's picture

thats because we generally have juices during summer..so summer=heat=vitamin D=where's my glass of juice?!

Kriativity
Activity Score 414
bhuvneshwar.chd's picture

awesome.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

pault's picture

Cute graphic. Nice concept. But sorry, regular exposure to sunlight (while having some benefit) is also the primary cause of skin cancer. I'd rethink the copy.

pault
Şp♠Đę's picture

if anyone knows the models name, i would very much like to do a search for more pictures of this lovely woman. great concept for the advertising as well, even the usage of colour.

Şp♠Đę
Activity Score 3
Other
maddon's picture

I am having troubles understanding how this ad relates to a hotel network. Perhaps it's not suggestive enough and I am not sure it sends a clear message.

maddon
Activity Score 3
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