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Element of well-being No.12

Campaign
Agency Network: 
Published/Aired: 
May 2011
Westin Hotels:  Element of well-being No.12

Description

Print advertisement created by BBH, United States for Westin Hotels, within the category: Transport.

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre
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jackmancer2017's picture

It throws up a message but then it tries to prove it with some abstract photo.(or do they really have such beds in the hotel?)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
luispiter's picture

me encanta....

luispiter
Activity Score 2756
comunication
Billoughsby's picture

The deposition of the message isn't "thrown up", though, it's tastily placed within a grid, which must count for something.

And does it really matter if the beds in the resort are exactly like this? Not to me. they're evoking a feeling, not documenting hardware.

Billoughsby
Activity Score 5154
Art Director |

That's it.

miko1aj's picture

this is simply yummy. Great style.

miko1aj
Activity Score 3086
CommandZ's picture

These have a beautiful elegance to them.

CommandZ
Activity Score 2511
Creative Director
NataliaLima's picture

I'd rather see this photo with a single line, or this copy with a simple art. Focus here seems kinda lost.

NataliaLima
Activity Score 1380
Bife's picture

take it easy

Bife
Activity Score 99
Art Director
createwitty's picture

dat certainly looks heavenly...feel like sleeping on it...effective...

createwitty
Activity Score 204
AKesseli's picture

Needs more balloons floating away. That's the best part.

AKesseli
Activity Score 210
Boston University
morse's picture

Looks great.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

Hotel ads nowadays should gear towards this kind of abstract concept. 90% of hotel ads are so to-the-face they're painful and forgettable.

I'm not jumping over my head for this one but it's a nice job. I like the Starwoods members' logo placement at the bottom.

ace85le
Activity Score 3935
Marketing Manager |

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Kriativity's picture

come on guys its good!

Kriativity
Activity Score 414
bhuvneshwar.chd's picture

very pleasant, delightedly executed.
good one.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Tommy G.'s picture

I've forgot with years how balloons are so comfortable to sleep on.
Miss that time really...

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
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