Element of well-being No.12

Agency Network: 
May 2011
Westin Hotels:  Element of well-being No.12


Print advertisement created by BBH, United States for Westin Hotels, within the category: Transport.

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre
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jackmancer2017's picture

It throws up a message but then it tries to prove it with some abstract photo.(or do they really have such beds in the hotel?)

Activity Score 6950
Copywriter at Editor/Student
luispiter's picture

me encanta....

Activity Score 2746
Billoughsby's picture

The deposition of the message isn't "thrown up", though, it's tastily placed within a grid, which must count for something.

And does it really matter if the beds in the resort are exactly like this? Not to me. they're evoking a feeling, not documenting hardware.

Activity Score 5140
Art Director |

That's it.

miko1aj's picture

this is simply yummy. Great style.

Activity Score 3010
CommandZ's picture

These have a beautiful elegance to them.

Activity Score 2387
Creative Director
NataliaLima's picture

I'd rather see this photo with a single line, or this copy with a simple art. Focus here seems kinda lost.

Activity Score 1376
Bife's picture

take it easy

Activity Score 97
Art Director
createwitty's picture

dat certainly looks heavenly...feel like sleeping on it...effective...

Activity Score 204
AKesseli's picture

Needs more balloons floating away. That's the best part.

Activity Score 210
Boston University
morse's picture

Looks great.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

Hotel ads nowadays should gear towards this kind of abstract concept. 90% of hotel ads are so to-the-face they're painful and forgettable.

I'm not jumping over my head for this one but it's a nice job. I like the Starwoods members' logo placement at the bottom.

Activity Score 3933
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Kriativity's picture

come on guys its good!

Activity Score 410
bhuvneshwar.chd's picture

very pleasant, delightedly executed.
good one.

Activity Score 983
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Tommy G.'s picture

I've forgot with years how balloons are so comfortable to sleep on.
Miss that time really...

Tommy G.
Activity Score 883
Graphic Designer at Job seeking
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