Son-Mother

Campaign
Agency Network: 
Published/Aired: 
July 2010
Western Union:  Son-Mother

Description

Print advertisement created by McCann, India for Western Union, within the category: Finance.

Caption

Fast worldwide money transfer. Western Union.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrators: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar
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Highest Rated

Guest's picture

creative idea... nicely executed !

Guest
monsieurange's picture

The concept is too big for these simple ads.

monsieurange
Activity Score 512
Creative Director
rehpani's picture
rehpani
Activity Score 306
Etorres Publicidad/ITSU
Guest's picture

Hmm! 50-50.

Guest
pwizzle's picture

love the idea, but agree--the ads don't do enough to hit it home.

pwizzle
Activity Score 17
Copywriter
himanshu prabhakar's picture

Excellent!!

himanshu prabhakar
Activity Score 469
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

nothing excellent about it. its an Ok-Ok ad.

Guest
karan raghav's picture

good idea...

karan raghav
Activity Score 206
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

pez's picture

Yes good idea, execution could be better... Btw rehpani, the ad you quote and this are very different (execution, and idea)... so, why did you quote it?

pez
Activity Score 1770
Creative Director
Ahmed Bahaa's picture

like the idea so much

Ahmed Bahaa
Activity Score 394
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Jupiter's picture

idea is ok...photography/art direction stinks...with all this flash effect on the skin makes the hands visual look like it was shot by a wannabe photographer.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

pdabhinav's picture

excellent

pdabhinav
Activity Score 94
Guest's picture

very simple idea

Guest
Guest's picture

Simple & straight. I liked it

Guest
Guest's picture

not bad.............

Guest
naiksushant's picture

very nice....!!!

naiksushant
Activity Score 4
Graphic Designer at Midas events company india ltd
Guest's picture

good one

Guest
Guest's picture

creative idea... nicely executed !

Guest
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