Hands, Male

Campaign
Agency Network: 
Published/Aired: 
March 2008
Western Union:  Hands, Male

Description

Print advertisement created by Dentsu, Philippines for Western Union, within the category: Finance.

Caption

Fast, reliable, worldwide money transfer.

Advertising Agency: dentsuINDIO, Philippines
Creative Directors: Randy Tiempo
Art Director: Randy Tiempo
Copywriter: Lawin Bulatao
Illustrators: Fugsy Fernandez, Roni Diclar
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hilazon's picture

reminds me the fedex ads, but nice approach

hilazon
Activity Score 148
Blashyrkh's picture

WU is located in a very delicate place.

Blashyrkh
Activity Score 32866
Art Director
xcreativity's picture

I think this ad can have a lot of misinterpretations, possibly some that western union would not appreciate to associate its brand with. I think it's not a good approach.

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Oussama Black Knight's picture

guys, there's a huge problem here, the 100 dh money (dubai) is a moroccan currency not a UAE one. I don't know how these people did their ads without knowing the currency of the countries . google don't help at this case.

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

alejulimaty's picture

kind of creepy

alejulimaty
Activity Score 832
brother buenos aires
Mandark's picture

so...half a belt, half a pants, half a shirt....but full tie. why? that hand just looks creepy. but turn the print idea into a video and it might have some sense.

Mandark
Activity Score 393
copywriter |

"U think it's perfect?! Press delete and start again!"

Alami's picture

hehehe thats moroccan money not UAE's...

Alami
Activity Score 46
Art Director |

CREATOR

Micky_g's picture

looks forced
'

Micky_g
Activity Score 177
kurtberengeiger's picture

Nice idea, but the execution needs some polishing.

kurtberengeiger
Activity Score 7307
Copywriter
rolling.stone's picture

i think idea is overall good execution could have taken it further

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Oh. My. God. Done in bad taste.

Guest
Migzter13's picture

shallow minded idiots will view this in a different light.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

mniclim's picture

Needs a lot of improvement.

mniclim
Activity Score 20
Other at HR - Logica Philippines
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