Fair-Dark

Campaign
Agency Network: 
Published/Aired: 
July 2010
Western Union:  Fair-Dark

Description

Print advertisement created by McCann, India for Western Union, within the category: Finance.

Caption

Fast worldwide money transfer. Western Union.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrators: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar
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Highest Rated

jackmancer2017's picture

This concept is waiting to be ripped off and be improved heavily by another agency.

jackmancer2017
Guest's picture

why there is a blank area on the money?

Guest
rehpani's picture
rehpani
Activity Score 312
Etorres Publicidad/ITSU
CABAZORRO's picture

Bad execution... Great concept

CABAZORRO
Activity Score 366
graphic
Elmārs Ārnieks's picture

agree

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

jackmancer2017's picture

This concept is waiting to be ripped off and be improved heavily by another agency.

jackmancer2017
Guest's picture

bad I dont like it

Guest
hemantpitale's picture

The idea of all the ads looks like the hands are just comparing the currency n not giving the feel of money been tranfered from one side to another. Hey Prasoon I think the ideas were not shown to you before execution u need to please keep watch on the creatives.

hemantpitale
Activity Score 2
Blankslate Adcom Pvt Ltd.
karan raghav's picture

sorry, there is no relation betwwen black & white and money transfer...atee badam:)))

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Shajeel Dzyner's picture

Great idea and bad exceution

Shajeel Dzyner
Activity Score 26
Art Director at Dubai media city
Guest's picture

The title of this ad is Fair-Dark. Hmm!

Guest
Guest's picture

DONE FOR PS3 NETWORK GAMING. REPLACE CONTROLLER WITH CURRENCY.

Guest
Guest's picture

done for PS3 for network gaming.

Guest
Guest's picture

Great idea and bad execution!

Guest
Guest's picture

Bad execution, yes. Logically incorrect too. Shoudn't the Indian notes be much more in number, since wen was 200 pounds = 200 rupees? Isnt the hand way too dark 4 an Indian? D title is racist!

Guest
the_lizard_king's picture

BAD!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

dinesh3434's picture

concept it really good....

dinesh3434
Activity Score 19
chanderjoshi's picture

mindblowing concept!

chanderjoshi
Activity Score 153
Other at Essence Communications
Amrita Tapadia's picture

The concept is great - What I gathered from the ad is that the two hands are counting money - not comparing it or the transferring aspect that someone else mentioned. it shows the ease with which the money can be transferred/currency exchanged....but yeah bad execution...

Amrita Tapadia
Activity Score 8
Copywriter
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