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Killer pedals - man

Campaign
Agency Network: 
Published/Aired: 
March 2015
Western Cape Government:  Killer pedals - man

Description

Print advertisement created by Y&R, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Caption

Speed kills.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Art Directors: Gareth Cohen, David Mabotja
Photographer: Gavin Goodman
Art Buyer: Ashleigh Hamilton
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Highest Rated

Senorita Pastrana's picture

Great work but maybe a normal woman shoe would perfectly work. At first I think it was about leather boots.

Senorita Pastrana
Activity Score 263
Senorita Pastrana's picture

Great work but maybe a normal woman shoe would perfectly work. At first I think it was about leather boots.

Senorita Pastrana
Activity Score 263
cvchitale's picture

agreed...evn i felt that itz a shoe ad

cvchitale
Activity Score 1418
Copywriter
kleenex's picture

Yeah..

kleenex
Activity Score 57541
Web Designer/Developer
baliais's picture

Yes, the shoe grabs too much attention.. anyway I like this series tho.

baliais
Activity Score 2618
Graphic Designer
Culture's picture

Nice... very nice!!!

Culture
Activity Score 978
Creative Director
SmAsh's picture

Ok...

SmAsh
Activity Score 657
ATV
T.'s picture

Fresh approach for speed kills. I like.

T.
Activity Score 1110

What's your ad telling the consumer?

damnson's picture

This feels very familiar. Wasn't this done before?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Boby Smiley's picture

If you look «Too Fast» you see the advertisement shoe... and kill the old man.
I think it goes further that the image... in my mind that is.

Boby Smiley
Activity Score 94
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