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Killer pedals - boy

Campaign
Agency Network: 
Published/Aired: 
March 2015
Western Cape Government:  Killer pedals - boy

Description

Print advertisement created by Y&R, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Caption

Speed kills.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Art Directors: Gareth Cohen, David Mabotja
Photographer: Gavin Goodman
Art Buyer: Ashleigh Hamilton
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Ad_boy's picture

Really, really like the idea. But I have to agree with the comments on the previous ad in terms of styling. The choice of clothing does detract. In this one, for instance, I wish they'd done a 'normal' pair of blue jeans and a worn pair of sneakers. Would have been good to see one with flip-flops too (the ubiquitous Capetonian summer look). Still, it's a good campaign - even though it is completely devoid of the WCG official template. Naughty, naughty. ;)

Ad_boy
Activity Score 103
Copywriter |

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mcnock's picture

I completely agree with you, Ad_boy. good idea, but it would had been better if they had chosen another pair of shoes. In fact, at the first glance, I thought it was an ad of some important brand of footwear.

mcnock
Activity Score 28
Copywriter
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