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Agency Network: 
Published/Aired: 
March 2008
Western Australian Office of Road Safety:  Steve

Description

Print advertisement created by Marketforce, Australia for Western Australian Office of Road Safety, within the category: Public Interest, NGO.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Photographer: Simon Westlake
Retoucher: Madeleine de Pierres
Copywriter: Murray Laird
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Highest Rated

Crisp One's picture

Not bad, would like to see how deeper into the idea you could go and maybe pull out some additional executions besides the whole sign by the house thing.

Crisp One
Activity Score 2005
Other at New York
Crisp One's picture

Not bad, would like to see how deeper into the idea you could go and maybe pull out some additional executions besides the whole sign by the house thing.

Crisp One
Activity Score 2005
Other at New York
I-know-all's picture

...hmmm...nice

I-know-all
Activity Score 53
raffle
fauxjebus's picture

The shadow disappears under the awning. I've also seen the neon hotel/bar sign thing on here recently—too lazy to find the link right now.

fauxjebus
Activity Score 500
Art Director at WAX
Rog's picture

...and sister. Nice one, Centurion!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

rebelscum's picture

Moving the mailbox tot he right a little woulda meant you could have avoided blurring out the licence plate.

That said...

I dig it.

However..

I think I'd dig it better if it were a night shot. The morning after is when you regret or appreciate the decision...but you MAKE the decision the night of.

Still...v. cool, and awesome writing :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

SandMan69's picture

First thing to come from an Australian agency that hasn't sucked.

Nice thought and a decent execution.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

consolidated.db's picture

Australia just can't keep up with the giants of Saudi Arabia I guess...

?????

consolidated.db
Activity Score 545
Copywriter at Ad Land
SandMan69's picture

Go eat a foot long.

I think I hear a stingray eating your baby.

Why'd you think I was from Saudi?

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

BrownSugar's picture

too dumb to get sarcasm?

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

SandMan69's picture

too fat to get a date?

It's friday, I'm tired and I haven't had enough booze for this.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

All ears's picture

Hmmm...Now that's an ad.

All ears
Activity Score 233
Copywriter, London
morriszeyy's picture

good art work.
not good idea.

morriszeyy
Activity Score 8
D.B.'s picture

This is the best one in the series, hilarious!

D.B.
Activity Score 66
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