Advertisement
Agency Network: 
Published/Aired: 
March 2008
Western Australian Office of Road Safety:  Rob

Description

Print advertisement created by Marketforce, Australia for Western Australian Office of Road Safety, within the category: Public Interest, NGO.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Photographer: Simon Westlake
Retoucher: Madeleine de Pierres
Copywriter: Murray Laird
Log in to post comments

Highest Rated

rebelscum's picture

I gotta say...the retouching in these is SUPERB. Did you get lucky and find motel signs with a dude's name in them or are these totally comped up?!?!? Cuz...dude...wow.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

troika02's picture

fresh. an ad against driving drunk without showing mutilated bodies, bottle, blood, or crashed vehicles. not to mention any people. just not sure if it's compelling though.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
topawers's picture

Yes but it feels like a one shot, not a campaign. I mean, they could go on forever. There's as many executions as there are names. And after you see the first one, there is no surprise in the second and third ones, so it becomes boring.

topawers
Activity Score 139
Copywriter
Rog's picture

I like the blokey little signage tweaks throughout.

Sister... late check out... on lawn parking!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

rebelscum's picture

I gotta say...the retouching in these is SUPERB. Did you get lucky and find motel signs with a dude's name in them or are these totally comped up?!?!? Cuz...dude...wow.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

LeeHarvey's picture

Cool insight, nice approach, great copy, superb art direction. Best I've seen here for a while.

LeeHarvey
Activity Score 3045
Creative Director
Wordnerd's picture

oh nice one

Wordnerd
Activity Score 6692
Copywriter
D.B.'s picture

Great execution on all of the signs in the series, the rustic look really brings the ad to life.

D.B.
Activity Score 66
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now