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Treat Yourself Better, 2

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Fred & Farid, France for Weight Watchers, within the category: Professional Services.

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music
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khronos's picture

#facepalm#

khronos
Activity Score 998
Copywriter
Hadrons's picture

Amazing lips. Makes you think about how beautiful our mouths are, and instead of glorifying it, we shove food into it.
like a food processor (or garbage disposal)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

venom_elite's picture

Hadrons, I'd like your dealers number please. It might make this ad less terrible.

venom_elite
Activity Score 772
Art Director
DameWallis's picture

Photoshop Disaster.

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
khronos's picture

i think the idea in itself is pretty convoluted and selfish...why only women? feminists might like it...but nobody likes feminists...if looking good is about glamour and glossy lipstick then its a pretty shallow view by the agency and the company...its the kind of thing that made men shave their chests :P

khronos
Activity Score 998
Copywriter
Nike Diesel's picture

A tad funny :)

Nike Diesel
Activity Score 13630
Art Director
Norma_Des's picture

Has she eaten a dove, Ozzy Osbourne style? :D

Norma_Des
Activity Score 24
Copywriter at Cemit Interactive Media
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