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Treat Yourself Better, 1

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Fred & Farid, France for Weight Watchers, within the category: Professional Services.

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music
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Highest Rated

Jackbr's picture

Great art direction.

Jackbr
Activity Score 1500
Art diretor |

JackBR

khronos's picture

BWHAHAHAHAHAHAHAHAHHAHAHA !!!!! now thats funny...3 stars for the funniness :P

khronos
Activity Score 998
Copywriter
Prasad Weerasekara's picture

lovely art direction.

Prasad Weerasekara
Activity Score 655
somecopywriter's picture

Trying to gross people out and stop eating is not a healthy way to lose weight. But nice pics.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Hadrons's picture

This is EXACTLY the point - our mouths are not garbage disposals !
Great concept and art execution for this campaign.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

Great print campaign, Top flight.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture

Nope. Not happening.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Jackbr's picture

Great art direction.

Jackbr
Activity Score 1500
Art diretor |

JackBR

nemesis's picture

this campaign has a beautiful art direction, but I'm not sure what are they trying to say... the tagline is very clear, but I don't see the connection between art and copy.

nemesis
Activity Score 765
Creative Director
michellepoler's picture

Lovely art direction in all pieces... but, WTF???

michellepoler
Activity Score 16
Art Director at Young & Rubicam
andylefty's picture

Wish I was seeing it through different eyes because I don't understand it.
However it looks awesome.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

Disgustingly lovely.

Nike Diesel
Activity Score 13630
Art Director
michellepoler's picture
michellepoler
Activity Score 16
Art Director at Young & Rubicam
Hadrons's picture

Lovely. Thanks.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ahit60's picture

Don't see any garbage disposal-food processor metaphors throughout the campaign. There's a pretty strong visual reference to oral sex though (some more than others). In which case the line makes sense.

ahit60
Activity Score 26
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