Fuel Britannia

Agency Network: 
Published/Aired: 
June 2012
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Weetabix:  Fuel Britannia
Weetabix Print Ad -  Fuel Britannia

Description

Print advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Advertising Agency: BBH, London, UK
Creative Director: Dominic Goldman
Creatives: James Briggs, Mike Nagy
Agency Producers: Jeremy Gleeson, Sally Green
Photographer: Todd Antony
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Highest Rated

gadgets's picture

Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized (ovals approx. 9.5cm × 5.0cm or 4" × 2") biscuits.

gadgets
Activity Score 1063
gadgets's picture

excellent for UK.

gadgets
Activity Score 1063
nepotiums's picture

Hmmmm.

nepotiums
Activity Score 251
Copywriter
chicagohour's picture

I dint get it, can someone pls explain..

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

MindDrift's picture

I'm not sure but I think they mean that Weetabix is like tea for the Brits.

MindDrift
Activity Score 1164
Art Director
gadgets's picture

Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized (ovals approx. 9.5cm × 5.0cm or 4" × 2") biscuits.

gadgets
Activity Score 1063
gadgets's picture

Francesca Davies, Weetabix marketing manager, said about this campaign: “Weetabix is the best British breakfast for big, busy days. This Sunday is going to be a particularly busy day for her Majesty and we wanted to acknowledge that! We’re really proud of our British heritage, particularly as we’re celebrating our 80th birthday this year.”

gadgets
Activity Score 1063
salil.sharma's picture

outstanding

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

ivanm16's picture

nice art dir.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
andylefty's picture

It's a play on the song http://en.wikipedia.org/wiki/Rule,_Britannia! for the Queen's Diamond Jubilee.

Works out brilliantly with their tag line now 'Fuel for Britain' or something

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

not bad.

kleenex
Activity Score 58777
Web Designer/Developer
Wordfruit's picture

Good ad. Good line in the context.

Wordfruit
Activity Score 1023
chicagohour's picture

Thanks for the explanation..yes it works very well.

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

raynold's picture

it works

raynold
Activity Score 336
Editor
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