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Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by The Firehouse, South Africa for Webber Wentzel, within the category: Professional Services.

Caption

Sgiomlaireached (n.): The habit of visiting during mealtimes. For more unconventional intelligence visit www.webberwentzel.com.

Advertising Agency: The Firehouse, Johannesburg, South Africa
Executive Creative Director: Steven Richards
Creative Director: Justin Dodd
Art Director: Aimee van Tonder
Copywriter: Adam G. Abelson
Photographer: Michael Lewis
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silvertongue's picture

Picking obscure words at random from the dictionary is very far from 'unconventional intelligence.'

silvertongue
Activity Score 555
Copywriter
Guest's picture

???????????????????????

Guest
smudge23's picture

Justin, I think your last act as Creative Director should be to fire Aimee and Adam.

smudge23
Activity Score 171
Copywriter
A.G. Pennypacker's picture

Why punish them? It's Justin's job to recognize a crappy idea when it's shown to him and kill it. I would put the blame squarely on the CD along with account services and the client.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
capywriter's picture

this one is quite weak compared to the others

capywriter
Activity Score 5512
Copywriter at Freelance
BFB's picture

Agree with silvertongue. This definitly doesn't say "unconventional intelligence" to me.

BFB
Activity Score 936
Copywriter
jdog's picture

Let's put this campaign into context. Here are the sum total of campaigns on this site for attorneys:

http://adsoftheworld.com/media/ambient/bell_dewar_attorneys_underground
http://adsoftheworld.com/forum/exhibition/lawfirm_ads

jdog
Activity Score 58
The Firehouse
adsadsads's picture

Hmmmm. This one misses.

adsadsads
Activity Score 130
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