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Scrabble

Campaign
Agency Network: 
Published/Aired: 
February 2009
Webber Wentzel:  Scrabble

Description

Print advertisement created by The Firehouse, South Africa for Webber Wentzel, within the category: Professional Services.

Caption

Hippopotomonstrosesquipidalian (n.): relating to very long words. For more unconventional intelligence visit www.webberwentzel.com.

Advertising Agency: The Firehouse, Johannesburg, South Africa
Executive Creative Director: Steven Richards
Creative Director: Justin Dodd
Art Director: Aimee van Tonder
Copywriter: Adam G. Abelson
Photographer: Michael Lewis
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Guest's picture

HOW IS BABBY FORMEd? HOW GIRL GET PRAGNENT?

Guest
Guest's picture

They need to do way instain mother> who kill thier babbys. becuse these babby cant frigth back? it was on the news this mroing a mother in ar who had kill her three kids. they are taking the three babby back to new york too lady to rest my pary are with the father who lost his children ; i am truley sorry for your lots

Guest
bill_boonie's picture

um... yes...

bill_boonie
Activity Score 115
icandi communication
capywriter's picture

what on earth are you talking about? Anything to do with this ad??

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

Strictly speaking, "sesquipidalian" means "relating to very long words", and the hippopotomonstro- prefix does not exist. The other ads in the series use similarly made-up terms and definitions of dubious relevance, lending no credence to their credo of "unconventional intelligence" unless they consider such unconventionality to include making things up on the spot in order to seem apropos. What credentials have these guys got? An M.A. in B.S.?

Guest
jdog's picture

If you consult proper resources like a dictionary you will find that sesquipidalian is good in and of itself but that hippopotomonstrosesquipidalian is nonetheless valid and does most certainly exist. The longer version helps to reinforce the point.

jdog
Activity Score 58
The Firehouse
Guest's picture

On a related note....Hippopotomonstrosesquippedaliophobia- Fear of long words. Ironic, no?

Guest
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