Strawberry

Campaign
Agency Network: 
Published/Aired: 
November 2009
Webank:  Strawberry
Webank Print Ad -  Strawberry

Also From This Campaign 2

Description

Print advertisement created by Cayenne, Italy for Webank, within the category: Finance.

Caption

Forget what's useless

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: LSD
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morse's picture

Quite unexpected for a bank. Not really the right tonality imho.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jakarta Jack's picture

A far from memorable campaign. Creative tosh for creative tossers.

Jakarta Jack
mgriff21's picture

I didn't quite get it .. the tag-line that is, with the art direction. But now I do. I like it, but it could be pushed.

.. and yes, quite different for a bank. I don't really know how it ties back in with a bank. What is it REALLY trying to say?

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

vidya.shankaran's picture

Not sure if i quite understood this

vidya.shankaran
Activity Score 724
silvi's picture

I understand, and i like it even comming from Italy.

silvi
Activity Score 4170
Copywriter
Muhammad Imran's picture

Just love it!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

EdU SiLvA's picture

i agreed with the others i simply dont get it...

EdU SiLvA
Activity Score 15
Universidad Casa Grande
oliver79's picture
oliver79
Activity Score 146
Art Director
pneuburg's picture

normally the stem and leaves on a strawberry are not eaten. this berry has no waste.

pneuburg
Activity Score 251
Creative Director |

pjn

rolling.stone's picture

3 ads & 3 way of writing copy and using logo

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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