Agency Network: 
May 2008
WDP:  Target
WDP Print Ad -  Target


Print advertisement created by 22 Squared, United States for WDP, within the category: Gaming.


WDP Angel. The most accurate paintball gun on the planet.

Advertising Agency: 22 squared, Tampa, USA
Copywriter: Ryan Stafford
Art director / Photographer / Retoucher: John Stapleton
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Highest Rated

Jet Propulsion Lab's picture

This probably isn't "consumer" advertising, in that case. But rather trade.

Jet Propulsion Lab
Activity Score 10679
groovyspoon's picture

I like this.
What a great idea.

Activity Score 57
Graphic Designer
unaquestionediali's picture

very nice! simple and clear!

Activity Score 484
Copywriter |

in advertising SCRIPTA VOLANT

philly's picture

this is awesome. love it.

Activity Score 10
Art Director
theanc's picture

Average. Looks like 1st idea.


Activity Score 2784
Art Director at Grey Brazil |

phoamcor's picture

It should look exactly like the other target sheets except there should be lots and lots of different sets of rings on different parts of the body.

Activity Score 1284
NatalieM's picture

It could go both ways, I suppose. I kind of like the paint-by-number aspect of this. It takes it a level higher than just target practice. It's nearly an art.

Activity Score 1685
Topolewski |


Jet Propulsion Lab's picture

My thoughts exactly.
The paint-by-number target is what makes or breaks this ad. I think it's just perfect the way it is.
Although, I have to say the needle on the meter didn't move too much by looking at this work. One of the most overused images in advertising however the twist might be. And the Smith & Wesson "precision firearms" campaign is still fresh in my memory for me to make an unfair comparison between the two.

No question this is creative work, but rather forgettable at the same time. I may be wrong though, as always...

Jet Propulsion Lab
Activity Score 10679
Charlie Pratt's picture

As a paintball player, I love this. Ha.

Charlie Pratt
Activity Score 427
R. Rinaldi's picture

So so

R. Rinaldi
Activity Score 686
joestamp's picture

fucking paint ball - dont they give out gun's when you get there?
isnt it just the single 30 something geeks that bring their own gun's and shoot teenagers?

Activity Score 130
LCC/london university of the arts
Jet Propulsion Lab's picture

This probably isn't "consumer" advertising, in that case. But rather trade.

Jet Propulsion Lab
Activity Score 10679
Ed Mintone's picture

I'd give it an ACE.

Ed Mintone
Activity Score 585
Rachel.Mann's picture

I lol'ed. Thumbs up.
Think younger generations (usually the ones that are paintballing) will know what paint-by-numbers is, though? Hmmm.

Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

AD1014's picture

probably the esiest assignment on the planet. decent outcome. A-

Activity Score 307
Graphic Designer at nyc
funky_frogii's picture

love it , amazing ,super cool

love anything creative

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

sumsum's picture

the idea FEELs old to me somehow. the style was five years ago...

Activity Score 613
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