Word search

January 2015
WD-40:  Word search


Print advertisement created by Savannah College of Art and Design, United States for WD-40, within the category: House, Garden.


Who knew?

Advertising School: Savannah College of Art and Design, Savannah, USA
Art Director / Copywriter: Luis Fabrega
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blisteringbarnacles's picture

Ha, this is fun!

Activity Score 289
Ogilvi Himself's picture


Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

damnson's picture

Someone please explain.

Activity Score 11517
Copywriter |

An axe murderer of ads.

campbellcoha's picture

It's a wordsearch, and WD40 is always the answer.

Activity Score 341


damnson's picture

A-ha! Not bad at all. Thanks!

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I like.

Activity Score 58777
Web Designer/Developer
Hany Nurahmawati's picture

Complicated :(

Hany Nurahmawati
Activity Score 62
Marketing Manager at Fortune Indonesia
admindedmadman's picture

Pretty nice and simple!

Activity Score 96
Creative Director |

Take away every bit of humanity, and you will feel expression.

elmarianchi's picture

nice and lovely

Activity Score 1253
Copywriter |

it's OK to have an opinion

shmoobuster311's picture

As someone on the come up, I must say I'm jealous of this one. Simple idea and execution. Awesome stuff!

Activity Score 244
luisfabregac's picture

Thanks guys! Glad you like it.

Activity Score 4
nvalentine's picture

I love the simplicity and effectiveness of this ad. Even just browsing through these ads online the word search immediately grabbed my attention. I think this was very cleverly put together and very effective for those who know what WD-40 is or have heard of it before. Those who don’t are still drawn in but may not be sure what they’re looking at. I like the idea of everything being black and white and just having the logo in color in the top corner but I think that if there was a picture of the product (a can of WD-40) more people might be able to relate. However this might take away from the craftiness of the advertisement and may not draw in as many viewers if they already know who the ad is for. This ad is also effective because even those who already know what WD-40 is and use it commonly may learn a few more uses from the list given. This is a great way to incorporate useful and otherwise ‘boring’ information in a way that still brings creativity to the ad and doesn’t immediately turn the viewer away (as another ad might if they just listed a lot of uses for their product).

Activity Score 23
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