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Waves Crashing

Published/Aired: 
September 2006
 Waves Crashing
 Waves Crashing

Description

Caption

Is that the waves crushing. Or the sea applauding?
San Juan Yachts. The art of boat building.

Advertising Agency: Animal, San Diego CA, USA
Creative Directors: Kiumars Gourki
Art Director: Kiumars Gourki
Copywriter: David Keepper, Eric Husband
Illustrator: Kiumars Gourki
Photographer: Neil Rabinowitz
Account supervisor: Kate Sheahan
Image retouching: Kevin Johnston
Printing / Printing: Steve Woods
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Pouts's picture

I like the line... but my experience has shown that its the waves crushing!

Pouts
Activity Score 693
Art Director
k-rocka's picture

Writing is solid.

k-rocka
Activity Score 426
Graphic Designer
ellehcimeo's picture

The word craft is splendid.

ellehcimeo
Activity Score 3376
Art Director
Beatboxer's picture

I hate the art direction.

Beatboxer
Activity Score 1517
Copywriter
Bye's picture

Is there something I'm totally missing? It's just the copy right?

Bye
Activity Score 1464
ivan's picture

and... a great boat. :)

ivan
Creative Director at Ads of the World
like.a.boy's picture

beautifully written!
my reservation is on the art direction,
but then again this weird layout do
crab my attention somehow...
maybe it's the beauty of imperfection.

like.a.boy
Activity Score 227
Art Director
SurrealEndeavor's picture

I love the copy, the art direction might need some work, but actually I think that it might be perfect for the target market.

SurrealEndeavor
Activity Score 56
Copywriter
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